The U.S. hotel industry reported negative results in the three key performance measurements during the week of 20-26 December 2015, according to data from STR, Inc.
In year-over-year measurements, the industry’s occupancy decreased 4.0% to 42.8%. Average daily rate for the week was down 1.7% to US$108.34. Revenue per available room fell 5.6% to US$46.37.
Among the Top 25 Markets, St. Louis, Missouri-Illinois, reported the largest increases in occupancy (+6.3% to 36.8%) and RevPAR (+8.1% to US$28.00). ADR in the market was up 1.6% to US$75.99.
Overall, only six markets experienced RevPAR growth for the week.
Three of the markets that reported a decrease in RevPAR saw a double-digit drop in the metric: San Diego, California (-13.6% to US$61.87); New York, New York (-13.5% to US$157.54); and Miami/Hialeah, Florida (-12.8% to US$164.48).
ADR increased in 16 of the Top 25 Markets. The top increases were posted in Denver, Colorado (+5.9% to US$89.20), and Atlanta, Georgia (+5.8% to US$71.85).
New York reported the only double-digit decrease in ADR, down 10.0% to US$209.75.
After St. Louis, only three markets experienced an increase in occupancy: Norfolk/Virginia Beach, Virginia (+3.7% to 36.1%); Oahu Island, Hawaii (+0.3% to 86.0%); and Philadelphia, Pennsylvania-New Jersey (+0.3% to 37.3%).
San Diego saw the only double-digit decline in occupancy, down 11.0% to 55.8%.
STR, Inc. provides clients - including hotel operators, developers, financiers, analysts and suppliers to the hotel industry - access to hotel research with regular and custom reports covering the United States, Canada, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, STR Analytics and Hotel News Now. STR also founded the Hotel Data Conference. For more information, please visit www.str.com.
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