Digital Travel Marketing

Worldwide Digital Travel Sales Will Total More Than $533 Billion in 2015 - eMarketer

Excerpt from eMarketer

Worldwide digital travel sales will surpass $533 billion in 2015, a 13.3% increase from 2014, eMarketer projects. Sales will rise steadily through 2019, driven by the expansion of digital travel purchasing in Asia-Pacific, Latin America and the Middle East and Africa. By 2019, worldwide digital travel sales will top $762 billion.

North America, one of the most developed markets, will remain the largest market for digital travel sales globally this year. Double-digit growth will push digital travel sales above $179 billion in 2015, accounting for over one-third of the worldwide total. The pace of growth is slowing, however, as the market reaches maturity. eMarketer expects sales growth in North America to fall into the single digits in 2016.

Much like North America, Western Europe’s digital travel market is well-established. By the end of 2015, digital travel sales in Western Europe will total $151.73 billion, up 8.0% from the previous year. The market will see slowing growth over the next few years, with digital sales expected to total $185.52 billion in 2019.

 

 

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