Management Appointment STR Global

Christine Liu Named Country Manager China for STR Global

STR Global

STR Global, the leading provider of global hotel data, has appointed Christine Liu as its country manager for China.

Based in Beijing, Liu joins STR Global from TSA Solutions, where she spent the past two years as regional director of business development for the Greater China market. Liu has nearly 20 years of experience in the hospitality industry, having worked both on the supplier side and for technology partners throughout Greater China.

Christine Liu - Country Manager China - STR Global“We are delighted to welcome Christine to the the STR family”, said Jesper Palmqvist, STR Global’s Asia Pacific area director. “She brings a great personality and wide industry experience, and I’m confident she will lead the team in Greater China as we continue to grow our partnerships and business around the region. Christine will be able to expand our footprint and work closely with our trusted data partners and teams across the globe”.

Including its London headquarters, STR Global maintains a presence in 11 locations around the world.

“STR Global is an international company with a great reputation in the hotel and tourism industry”, Liu said. “I have always admired its family attitude and that every individual’s potential can be realized, respected and utilized. The reports STR Global provides worldwide, as part of the revenue-management tool to help hoteliers bolster their sales and marketing strategy, help developers and service providers grow their businesses. I have seen that value in the China market specifically over the past two decades. I look forward to working with this great team and continuing the company’s impressive growth in China”.

STR Global provides clients - including hotel operators, developers, financiers, analysts and suppliers to the hotel industry - access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and Central/South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, segmentation data, forecasts, annual profitability, pipeline and census information. Hotel operators can join the surveys on a complimentary basis and benefit from free industry data. STR Global is part of the STR family of companies and is proudly associated with STR, STR Analytics and Hotel News Now. For more information, please visit

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