TravelClick, a global provider of innovative cloud-based solutions that enable hotels to grow revenue, today announced that it has partnered with Sojern, one of the world's leading performance marketing engines for travel brands. The partnership will enable TravelClicks digital media customers to drive more bookings by leveraging Sojerns data-driven marketing optimization engine and its access to premium inventory.
TravelClick works with thousands of hotels around the world, ranging from large chains to smaller independent properties, to manage and improve their digital advertising campaigns. TravelClicks global media team, comprised of both media and hospitality industry experts, leverages proprietary data to determine the best media optimization strategy to achieve high returns on media investment for its clients. Sojern joins TravelClicks extensive network of partners enabling hoteliers to target the right audiences at the right time.
Our partnership with Sojern is another example of TravelClicks commitment to providing our Media Solutions customers with access to a world class travel intent network, said Scott Falconer, EVP/GM of Media Solutions for TravelClick. Sojern enhances TravelClicks robust travel-focused network by leveraging their unique data partnerships to target travelers while they are making purchasing decisions online. We are confident that our hotel clients around the globe will benefit from access to this new inventory through this highly valuable partnership.
"We are excited to be partnering with TravelClick to help hoteliers drive direct online bookings, increasing customer control and loyalty, said Kurt Weinsheimer, Sojern's SVP of Property Solutions. Our real-time targeting platform filters through over 350 million traveler profiles and billions of travel intent signals to identify and attract travelers most likely to stay at our clients hotels. Combining our data-driven performance with TravelClicks customer base of hotels worldwide will ensure that hoteliers get the most out of their digital advertising budgets.
TravelClick (TravelClick.com) provides innovative cloud-based solutions for hotels around the globe to grow their revenue, reduce costs and improve performance. TravelClick offers hotels world-class reservation solutions, business intelligence products, and comprehensive media and marketing solutions to help hotels grow their business. With local experts around the globe, we help more than 38,000 hotel clients in over 160 countries drive profitable room reservations through better revenue management decisions, proven reservation technology and innovative marketing. Since 1999, TravelClick has helped hotels leverage the web to effectively navigate the complex global distribution landscape. TravelClick has offices in New York, Atlanta, Chicago, Barcelona, Dubai, Hong Kong, Melbourne, Orlando, Shanghai, Singapore and Tokyo. Follow us on twitter.com/TravelClick and facebook.com/TravelClick.
Sojern is travels leading data-driven performance marketing engine. Through its Sojern Traveler Platform and billions of traveler intent signals across online and mobile channels, Sojern puts more heads in beds and travelers in town for its clients worldwide. Currently one of the fastest growing travel tech companies, Sojern works with top travel brands and independent hotels in North America, Latin America, Europe, MEA and APAC. The company is headquartered in San Francisco, with key offices in Dubai, London, New York, Omaha and Singapore. For more information, please visit www.sojern.com.
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