Knowland has been selected by Atrium Hospitality to provide lead generation and market intelligence services to 37 of its properties within the United States.
Atrium Hospitality, a leading hotel- and asset-management company headquartered in Alpharetta, GA, manages properties in 25 states and provides asset management services.
Atrium selected Knowland’s meetings search tool, Insight, to enable each of its hotels to meet its unique group needs. Insight will give each property easy access to historical event details to find meetings and events that match those specific needs.
“Developing short- and long-term sales strategies that maximize and drive profitability, plus achieve total revenue growth targets, is critical to our properties here at Atrium,” said Debbie McCarthy, Vice President of Sales at Atrium Hospitality. “Knowland offers our hotels a key advantage when it comes to finding the groups and meetings that are crucial to the successful execution of those strategies.”
“Atrium is known for delivering successful strategies that surpass the expectations of their owner groups, customers, and wide array of brands they represent,” said Tim Hart, CEO of Knowland. “Insight fits their financial development and service delivery goals perfectly by empowering their hotels to proactively target new group business.”
Knowland’s mission is to help drive revenue with meetings market intelligence for the hospitality industry. As a globally recognized provider of meeting and group data, Knowland offers extensive insight into market analytics, group industry trends, and powerful benchmarking through innovative products.
For more information, please visit Knowland’s website at www.knowland.com or call (202) 312-5880. You can also follow Knowland on LinkedIn and Facebook.
About Atrium Hospitality
Atrium Hospitality is a leading hotel-management and asset-management company headquartered in Alpharetta, GA. Currently, Atrium has 49 hotels and 12,494 rooms in 25 states under management. Its unique owner-operator platform allows Atrium to develop and execute operating, marketing, and development strategies that are defined by the interests of its ownership, associates, customers, and brands. Atrium has developed an industry-leading executive team to direct its operations, revenue management, marketing, sales, and capital planning departments.
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