Market Report U.S.

US Hotel Occupancy Drops 1.9 Percent to 56.2 Percent Week Ending January 23rd - 2016

Average daily rate up 2.5 Percent to US$116.51

The U.S. hotel industry reported mixed results in the three key performance measurements during the week of 17-23 January 2016, according to data from STR, Inc.

In year-over-year measurements, the industry's occupancy decreased 1.9% to 56.2%. Average daily rate for the week rose 2.5% to US$116.51, and revenue per available room increased 0.5% to US$65.51.

Six of the Top 25 Markets recorded a double-digit increase in RevPAR: Los Angeles/Long Beach, California (+17.1% to US$129.38); Dallas, Texas (+16.5% to US$81.64); New York, New York (+15.0% to US$136.73); Nashville, Tennessee (+14.1% to US$72.51); Tampa/St. Petersburg, Florida (+12.7% to US$93.33); and Atlanta, Georgia (+11.7% to US$65.73).

Of the 12 markets to report a decrease in RevPAR for the week, New Orleans, Louisiana (-8.5% to US$85.71), and Houston, Texas (-8.2% to US$70.25), reported the largest decreases in the metric.

Atlanta was the only Top 25 Market to post a double-digit increase in ADR, up 11.4% to US$104.25.

San Francisco/San Mateo, California, reported the largest drop in ADR, down 8.7% to US$201.43.

New York was the only market to experience a double-digit rise in occupancy, up 10.0% to 73.0%.

The largest declines in occupancy came in New Orleans (-8.8% to 61.8%) and Orlando, Florida (-8.0% to 74.5%). 

View weekly U.S. hotel performance review


About STR

STR, Inc. provides clients - including hotel operators, developers, financiers, analysts and suppliers to the hotel industry - access to hotel research with regular and custom reports covering the United States, Canada, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, STR Analytics and Hotel News Now. STR also founded the Hotel Data Conference. For more information, please visit

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