Sales and Marketing

NH Hoteles and Thistle Hotels agree Sales and Marketing alliance

Thistle Hotels and NH Hoteles have reached an agreement to work together on their sales, marketing and public relations in the markets where they operate: the United Kingdom, Continental Europe, Latin America, Asia and Africa.

Thistle The agreement has been reached for an initial term of twelve months, renewable there after mutual content.

The two companies' business model, markets, product, services and customers are highly complementary. Thistle Hotels already have recently signed similar agreements with First Hotels of Scandinavia and Meritus Hotels in Singapore.

This alliance will allow the two companies to jointly benefit from their distribution channels, carry out combined direct sales operations with their biggest corporate accounts and boost bookings in the business and leisure segments. The two companies will, moreover, promote combined initiatives in marketing and public relations and share the benefits of on-line bookings on both corporate websites as well as win new clients in both the business and leisure sectors.

Arun Amarsi, CEO of BIL International (Thistle Hotels' parent company) says: "We are very enthusiastic about signing this alliance with NH Hoteles, which will enable us to extend our base and distribute more rooms to new customers. Together with our alliances with First Hotels and Meritus Hotels, this really does enable us to offer a global solution for our customers' needs anywhere, while keeping up the standard of quality and service expected of us".

Gabriele Burgio, President and CEO of NH Hoteles, says: "This agreement is ideal for NH Hoteles because it means that we will be able, at minimal cost, to extend the frontiers of our business to attractive markets such as the United Kingdom and Asia and, at the same time, offer in a very important market such as the U.K. a very good product with Thistle."

About Thistle Hotels
Thistle Hotels is one of the UK’s leading hotel companies with 56 properties, with just under 11,000 bedrooms, in key cities and countryside locations. The group is the largest operator in London, with 24 hotels in prime locations throughout the capital. Further information about Thistle Hotels is available on the website,

About NH Hoteles
The NH Hoteles Group ( is the third largest business hotel group in Europe. NH has 240 hotels operating in all with 35,000 rooms in 16 countries in Europe, Latin America and Africa. NH Hoteles now has 27 projects for new hotels under construction, which will provide a further 4,000 rooms.

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