Market Report U.S.

US Total Monthly Hotel Market Forecast Uses Foreign Travel Predictive Analytics Releases December Monthly Hotel Forecasts for Total US

oADR, or online average daily rate, for US hotels is forecast to decrease 6.9% according to the latest baseline forecast released  by in their US Total Monthly Hotel Forecast reports using historical data from trivago. 

Graph - Leading Indicators for US Hotel Industry"With our December Monthly Hotel Forecasts for total US, we use predictive analytics of global drivers of future income of foreign visitors," commented Maria Sogard, CEO of   Sogard added, “in December, we saw a slight shift in growth for four out of the top five feeder markets of foreign visitors to US hotels which we will continue to closely monitor.  These leading indicators foretell six to nine months in advance changes in incomes, which contributes to future foreign demand for US hotel services.  We have used these insights to update our monthly model for the total US and top 25 US hotel markets.”

In addition to reporting on forecasts of the hotel metrics of occupancy, online ADR, RevPAR, unit costs and unit profits, the Monthly Hotel Forecasts for the US also provide in depth analysis of the economic environment and how it relates to the forecast for each hotel market.  This additional analysis includes country-wide hotel industry pulse (HIP) and hotel industry leading indicator (HIL) monthly readings, probabilities of an upcoming recession in the hotel industry, the country's monthly GDP, a foreign travel leading indicator specific to each market,  labor market conditions, inflation, exchange and interest rates, energy prices and special events.  Each Monthly Hotel Forecast includes predictions for 24 months, 8 quarters and three years out for each of the key hotel performance metrics. It is available on an annual subscription basis.  Geographic coverage of hotel market forecasts also includes key European, Middle East and North African markets using historical data from HotStats, the hospitality intelligence provider.

"The latest US Monthly Hotel Forecast has a downwards revision on  profits per room, which is now forecast to decrease 2%  in the first quarter then drop 7.4% in the second quarter," said Maria Sogard, CEO of e­ For more information about the full US Monthly Hotel Forecast with two-year predictions of occupancy, ADR, RevPAR, online ADR, costs per room, profitability and predictive analytics for investing in hotel properties, email us at with subject: USHOTfcast.   

About, an international economic research and consulting firm, offers forecasts of the economic environment using proprietary, real-time economic indicators to produce customized solutions for what’s next. e− collaborates with domestic and international clients and publications to provide timely economic content for use as predictive intelligence to strengthen its clients’ competitive advantage.  For more information visit              

About trivago

Founded in Düsseldorf in 2005 with operations in 39 countries, trivago is the world’s largest online hotel search site, comparing room rates from over 700,000 hotels on over 200 booking sites worldwide.  Each month, more than 45 million visitors use trivago’s unique online technology, which compares 5 billion hotel deals a day - more than a trillion a year - and saves them an average of 35% per booking.  Visit online

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