Market Report U.S.

US Hotel Occupancy Down 1.0 Percent to 63.7 Percent Week Ending March 5th - 2016

Average daily rate up 3.3 Percent to US$120.62

The U.S. hotel industry reported mixed results in the three key performance metrics during the week of 28 February through 5 March 2016, according to data from STR.

In year-over-year comparisons, the industry’s occupancy decreased 1.0% to 63.7%. Average daily rate for the week was up 3.3% to US$120.62, and revenue per available room increased 2.3% to US$76.89.

Among the Top 25 Markets, San Francisco/San Mateo, California, posted the largest increases in ADR (+21.8% to US$269.72) and RevPAR (+25.5% to US$228.35). Occupancy in the market grew 3.0% to 84.7%.

Two additional markets saw RevPAR increase by double figures: Los Angeles/Long Beach, California (+19.8% to US$141.70), and Nashville, Tennessee (+17.8% to US$107.72). 

Three markets experienced a double-digit drop in RevPAR for the week: Anaheim/Santa Ana, California (-16.3% to US$101.00); Boston, Massachusetts (-15.6% to US$100.67); and Houston, Texas (-10.6% to US$78.63).

After the San Francisco/San Mateo market, Los Angeles/Long Beach (+16.0% to US$172.18) was the only market to post a double-digit rise in ADR.

Anaheim/Santa Ana reported the largest drop in ADR, down 8.9% to US$138.80.

Norfolk/Virginia Beach, Virginia (+6.5% to 49.7%) recorded the largest occupancy increase, while Boston (-14.4% to 62.6%) saw the only double-digit decline in the metric.

View weekly U.S. hotel performance review

About STR

STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.



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