The U.S. hotel industry reported mixed results in the three key performance metrics during the week of 28 February through 5 March 2016, according to data from STR.
In year-over-year comparisons, the industry’s occupancy decreased 1.0% to 63.7%. Average daily rate for the week was up 3.3% to US$120.62, and revenue per available room increased 2.3% to US$76.89.
Among the Top 25 Markets, San Francisco/San Mateo, California, posted the largest increases in ADR (+21.8% to US$269.72) and RevPAR (+25.5% to US$228.35). Occupancy in the market grew 3.0% to 84.7%.
Two additional markets saw RevPAR increase by double figures: Los Angeles/Long Beach, California (+19.8% to US$141.70), and Nashville, Tennessee (+17.8% to US$107.72).
Three markets experienced a double-digit drop in RevPAR for the week: Anaheim/Santa Ana, California (-16.3% to US$101.00); Boston, Massachusetts (-15.6% to US$100.67); and Houston, Texas (-10.6% to US$78.63).
After the San Francisco/San Mateo market, Los Angeles/Long Beach (+16.0% to US$172.18) was the only market to post a double-digit rise in ADR.
Anaheim/Santa Ana reported the largest drop in ADR, down 8.9% to US$138.80.
Norfolk/Virginia Beach, Virginia (+6.5% to 49.7%) recorded the largest occupancy increase, while Boston (-14.4% to 62.6%) saw the only double-digit decline in the metric.
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.
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