Market Report U.S.

US Hotel Occupancy Down 1.5 Percent to 66.9 Percent Week Ending March 12th - 2016

Average daily rate up 2.6 Percent to US$123.28

The U.S. hotel industry reported mixed results in the three key performance metrics during the week of 6-12 March 2016, according to data from STR.

In year-over-year comparisons, the industry’s occupancy decreased 1.5% to 66.9%. Average daily rate for the week was up 2.6% to US$123.28, and revenue per available room increased 1.1% to US$82.51.

Among the Top 25 Markets, Atlanta, Georgia, posted the largest increases in occupancy (+6.3% to 75.3%) and RevPAR (+23.0% to US$80.78).

Atlanta’s ADR increase (+15.8% to US$107.24) also matched Anaheim/Santa Ana, California (+15.8% to US$166.19), for the largest year-over-year rise in the metric.

Five markets in addition to Atlanta recorded a double-digit lift in RevPAR for the week: Anaheim/Santa Ana (+17.5% to US$137.89); Los Angeles/Long Beach, California (+16.1% to US$151.31); Seattle, Washington (+13.5% to US$103.01); Washington, D.C.-Maryland-Virginia (+11.8% to US$127.13); and Tampa/St. Petersburg, Florida (+10.1% to US$142.85).

Los Angeles/Long Beach was the third market to post a double-digit rise in ADR (+11.9% to US$174.06) after Atlanta and Anaheim/Santa Ana.

New Orleans reported the steepest decreases in each of the three key performance metrics. Occupancy in the market fell 11.9% to 76.4%; ADR was down 6.3% to US$159.24; and RevPAR dropped 17.4% to US$121.67.

No other market reported a double-digit decline for any of the three key performance metrics.

View weekly U.S. hotel performance review

About STR

STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit

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