The U.S. hotel industry reported mixed results in the three key performance metrics during the week of 6-12 March 2016, according to data from STR.
In year-over-year comparisons, the industry’s occupancy decreased 1.5% to 66.9%. Average daily rate for the week was up 2.6% to US$123.28, and revenue per available room increased 1.1% to US$82.51.
Among the Top 25 Markets, Atlanta, Georgia, posted the largest increases in occupancy (+6.3% to 75.3%) and RevPAR (+23.0% to US$80.78).
Atlanta’s ADR increase (+15.8% to US$107.24) also matched Anaheim/Santa Ana, California (+15.8% to US$166.19), for the largest year-over-year rise in the metric.
Five markets in addition to Atlanta recorded a double-digit lift in RevPAR for the week: Anaheim/Santa Ana (+17.5% to US$137.89); Los Angeles/Long Beach, California (+16.1% to US$151.31); Seattle, Washington (+13.5% to US$103.01); Washington, D.C.-Maryland-Virginia (+11.8% to US$127.13); and Tampa/St. Petersburg, Florida (+10.1% to US$142.85).
Los Angeles/Long Beach was the third market to post a double-digit rise in ADR (+11.9% to US$174.06) after Atlanta and Anaheim/Santa Ana.
New Orleans reported the steepest decreases in each of the three key performance metrics. Occupancy in the market fell 11.9% to 76.4%; ADR was down 6.3% to US$159.24; and RevPAR dropped 17.4% to US$121.67.
No other market reported a double-digit decline for any of the three key performance metrics.
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