Market Report U.S.

US Hotel Occupancy Up 1.9 Percent to 70.5 Percent Week Ending March 19th - 2016

Average daily rate up 4.2 Percent to US$127.72

The U.S. hotel industry reported positive results in the three key performance metrics during the week of 13-19 March 2016, according to data from STR.

In year-over-year comparisons, the industry’s occupancy increased 1.9% to 70.5%. Average daily rate for the week was up 4.2% to US$127.72. Revenue per available room increased 6.2% to US$90.04.

Among the Top 25 Markets, Los Angeles/Long Beach, California, reported the largest increases in ADR (+14.0% to US$174.23) and RevPAR (+21.3% to US$153.26). Occupancy in the market rose 6.4% to 88.0%.

Five additional markets recorded a double-digit lift in RevPAR for the week: Anaheim/Santa Ana, California (+16.6% to US$133.84); San Francisco/San Mateo, California (+16.0% to US$211.85); Norfolk/Virginia Beach, Virginia (+14.0% to US$49.56); San Diego, California (+12.0% to US$132.36); and Nashville, Tennessee (+11.4% to US$114.21).

Of the six markets to see a decrease in RevPAR, Houston, Texas (-9.6% to US$80.59), reported the largest decrease in the metric.

After Los Angeles/Long Beach, two markets posted a double-digit rise in ADR: San Francisco/San Mateo (+11.3% to US$240.15) and Anaheim/Santa Ana (+10.7% to US$154.52). Overall, 21 of the Top 25 Markets recorded positive ADR performance.

Houston (-3.5% to US$109.53) and St. Louis, Missouri-Illinois (-3.5% to US$100.30), reported the largest drops in ADR for the week.

Norfolk/Virginia Beach (+9.0% to 58.3%) saw the top increase in occupancy. Boston, Massachusetts (-7.6% to 69.2%), experienced the steepest decline in the metric.

View weekly U.S. hotel performance review

About STR

STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit

Logos, product and company names mentioned are the property of their respective owners.