Starfleet Research, the IT market research arm of Starfleet Media, today announced the availability of the new eBook: 'Upgrading the Hotel Guest Experience with Next-Generation Technologies.' The eBook was underwritten by Agilysys, a leading global provider of next-generation hospitality software solutions and services.
Today, enhancing the guest experience is not so much about introducing gee-whiz technologies and nice-to-have electronic gadgets. Rather, it is about delivering more personalized and relevant guest experiences, based on their individual wants, needs, situations and preferences, both stated and inferred.
According to the research, achieving these goals means harnessing the power of next-generation management technologies, breaking down data silos and utilizing data analytics. It also means putting guest-centric processes in place and creating the right organizational culture across all parts of the hotel property.
The key research findings include the following:
- 91% of hoteliers view the ability to capture and analyze guest data (creating guest segmentation schemes) to be “important” or “very important” for Guest Relationship Management and targeted marketing purposes.*
- 21% of hoteliers at full-service hotels that have not purchased a Property Management System within the past 5 years indicate that they plan to do so in the next 12 months — in part, to help enhance the guest experience.
- 93% of hoteliers agree “strongly” or “very strongly” that guest profile information captured on an ongoing basis is essential to improving the guest experience.
- 84% of hoteliers agree “strongly” or “very strongly” that employees at all levels and across all parts of the lodging property require mobile access to be most effective in their day-to-day activities and help ensure a high level of guest satisfaction.
To download the new eBook “Upgrading the Hotel Guest Experience with Next-Generation Technologies”, please click here.
Starfleet Research recently released several other eBooks and Smart Decision Guides focused on hospitality technology. These include:
The 2016 Smart Decision Guide to Hospitality Revenue Management. To download a complimentary copy, please click here.
The 2015 Smart Decision Guide to Hotel Property Management Systems. To download a complimentary copy, please click here.
The 2015 Smart Decision Guide to Restaurant POS Systems. To download a complimentary copy, please click here.
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