The U.S. hotel industry recorded positive year-over-year results in the three key performance metrics during the week of 27 March through 2 April 2016, according to data from STR.
In comparison with Easter week 2015, the industry’s occupancy rose 6.6% to 66.9%. Average daily rate for the week was up 5.0% to US$121.96. Revenue per available room increased 11.9% to US$81.61.
Among the Top 25 Markets, Dallas, Texas, reported the largest increases in occupancy (+20.6% to 76.3%) and RevPAR (+40.5% to US$79.43). ADR in the market was up 16.4% to US$104.06.
Four additional markets experienced a RevPAR increase larger than 25.0%: St. Louis, Missouri-Illinois (+30.0% to US$66.86); Houston, Texas (+29.8% to US$84.52); Phoenix, Arizona (+27.4% to US$130.24); and Minneapolis/St. Paul, Minnesota-Wisconsin (+25.4% to US$66.48). Overall, 17 of the Top 25 Markets saw a double-digit lift in RevPAR.
Of the four markets to experience a decrease in RevPAR, New York, New York (-9.6% to US$200.24), and Miami/Hialeah, Florida (-9.2% to US$196.41), reported the largest drops in the metric.
Houston posted the largest rise in ADR, up 21.2% to US$124.93. The aforementioned Dallas and Los Angeles/Long Beach, California (+16.1% to US$171.62), were the only other markets to record an ADR increase of more than 15.0%.
New York (-8.7% to US$232.26) and Miami/Hialeah (-8.3% to US$241.35) were the only markets to report a decrease in ADR for the week.
After Dallas, four other markets saw occupancy rise by double figures: St. Louis (+18.9% to 67.9%); Norfolk/Virginia Beach, Virginia (+16.2% to 66.2%); Minneapolis/St. Paul (+15.1% to 62.4%) and Denver (+10.8% to 66.2%).
San Diego, California (-4.5% to 80.8%), experienced the steepest decline in occupancy, followed by Anaheim/Santa Ana, California (-4.0% to 79.2%).
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