Management Appointment Pacifica Hotels

Alie Gaffan Named Vice President of People and Culture for Pacifica Hotels

Pacifica Hotels announced last week the promotion of Alie Gaffan to Vice President of People and Culture. This new position was created specifically for Gaffan who has been with the company for more than twenty years in a variety of strategic roles.

As VP of People and Culture, Gaffan will be focused on strategic workforce planning, defining human capital goals and objectives, and will be responsible for developing and promoting organizational culture. In addition, she will work closely with Pacifica's HR, Training, Payroll and Risk Management Team to develop strategic direction and formulation of corporate-wide policies, procedures, systems and initiatives.

Alie Gaffan - Vice President of People and Culture - Pacifica Hotels

As Pacifica Hotels continues its strong trajectory of outward growth and expansion, it looks equally inward to ensure that its most valuable resource, its people, are empowered, engaged and excited about the future. In this effort, Gaffan will be leading all people support functions, team development, and organizational culture.

A long and loyal member of the Pacifica Hotels family, Gaffan has held roles as General Manager, Area Manager, Corporate Director Sales, and for the last twelve years, Corporate Director of Training and Development. She has played a key role in shaping Pacifica into its current state as a leader in the hospitality industry.

"Mrs. Gaffan has demonstrated an incredible passion and drive for our company, culture and people, and is committed to our continued growth and success," said President and CEO Matt Marquis. "We are proud to have her leading the charge in this new and valuable position."

Over the past 18 months, Pacifica has focused on refining and growing its portfolio through asset acquisitions, full-property renovations, and transitioning branded properties to independent status. These property changes and enhancements are consistent with Pacifica's overall mission to provide exceptional hospitality experiences and unique lodging products to its guests. 

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