Sales and Marketing

An Introduction to Live Streaming for Marketers

Live streaming to a digital audience is a great way for content marketers to promote their brand and engage with current and potential customers. Not only does live streaming to an online audience ensure a wider reach and save money, but it also helps you easily market your product and content. Not to mention, live streaming and video conferencing can also help you stay in touch with the rest of your business team, no matter where you are, as Entrepreneur mentions. Read on for a few helpful introductory tips on live streaming for marketers.

Determine where live streaming to your online audience fits in your broader marketing strategy.

For many marketers, the daily work you do -- whether it’s measuring your audience and leads or determining new ways to promote content – isn’t necessarily worthy of live streaming. However, you still have many opportunities to create engaging and useful content worthy of live streaming to your target audience. For example, you could create a weekly live stream covering topics in your industry.

It’s important to integrate live streaming into your wider digital strategy and overall marketing strategy in order to encourage audience development. In the same vein, when a new social media platform emerges, it’s all too easy to focus entirely on that platform and ignore the other social media sites out there. It’s much better for your marketing strategy to seamlessly integrate live streaming or a new social media site into your previously existing online strategy and cross promote your brand and products across live stream and other channels.

Create a content strategy for live streaming to your audience.

With a new communication channel like live streaming, there’s always an introductory period in which you’re testing out which content works for both you and the platform. Ultimately, you need to decide which content you’re going to produce for your live stream. Unless you have a solid plan, you might end up streaming content that isn’t valuable to your broader marketing strategy or your existing customers. You need a content strategy that’s conducive to both engaging your existing customers and bringing in new leads.

Think about the following questions when deciding on a content strategy for your live stream: What key messages do you want your company to present to current and potential customers? How can you present these messages in a fun and engaging way? How regularly do you want to live stream and what’s the best time of day to live stream in order to reach your target audience? Can your live stream support your digital PR strategy? Which team members can you pull in to help with live streaming? Once you determine the best content strategy for your digital audience, you can move forward with your live stream.

Consider copyright, permissions and legal restrictions.

When using any streaming service, you need to consider the legal restrictions and community guidelines before promoting your content via live stream. For example, many websites ban explicit content, harassment, misleading information, spam and sharing of confidential or private information. Make sure you understand your streaming service’s guidelines and any copyright issues before starting your live stream.

Test the quality of your Internet connection and other online resources.

It’s also very important to test your Internet connection to make sure that it’s up to par for live streaming. You can check your video quality by seeing how well video streaming apps or sites work in your location before trying a live stream.

Encourage engagement from your digital audience.

It’s crucial to choose a video streaming service that allows active engagement from your online audience. According to Inc, your company’s potential can be expanded when it comes to connecting with your audiences. Blue Jeans is a great option. The signature video collaboration service offers scalable broadcasting capabilities. You can broadcast live stream to thousands of viewers and engage them with interactive content. Your attendees can view and interact with your content from any room system, browser or mobile device. You can share audio and video content as well as monitor attendee participation with moderator controls.

With traditional video conferences and webinars, there’s a barrier between presenters and attendees. But with this service, you can make your live stream interactive and let your digital audience participate by giving everyone an opportunity to get into the live stream. Your attendee simply raises his or her hand virtually, the moderator invites the attendee to go live and the attendee accepts the invitation and becomes an interactive participant. Using an individualized, cloud-based way of interaction is a great way for marketers to interact with their current and potential customers over a live stream.

Are you ready to live stream to your current and potential customers now? Live streaming is one of the best ways to market your content and promote your brand in a fun and engaging way.