STR data shows that Dubai, United Arab Emirates, recorded 2016’s highest first-quarter average daily rate (ADR) among major markets around the world. This marked the 12th consecutive year that Dubai has led this group of markets in Q1 ADR when reported in U.S. dollar constant currency*.
Even with a 10.1% drop in year-over-year comparisons, Dubai’s ADR for Q1 2016 was US$234.88. Only three other major markets finished the quarter with ADR levels above $US200.00 in constant currency: Paris, France; New York, New York; and Singapore.
“January through March is typically a slower time for other popular markets like New York, London and Paris,” said Philip Wooller, STR’s Middle East and Africa area director. “But these are peak months for Dubai, as temperatures are more moderate, drawing in visitors from around the world. Dubai also has been one of the top five markets for year-end ADR levels every year since 2002, proving itself as the premier hotel market in the Middle East and as one of the top hotel markets in the world.”
During Q1 2016, Dubai’s performance was helped by major events including the Omega Dubai Desert Classic (golf), the Dubai Duty Free Tennis Championship, the Dubai World Cup (horse racing), the Dubai International Boat Show, Gulfood (global food and hospitality trade event) and the Arab Health Exhibition & Congress.
Wooller will attend the Arabian Hotel Investment Conference (AHIC) in Dubai from 26-28 April. Wooller and other STR representatives will be available to further discuss data and insights on Dubai and Middle East hotel performance.
*Constant currency is an exchange rate that eliminates the effects of exchange rate fluctuations and is used when calculating financial performance numbers. All calculations use 31 January 2016 exchange rates.
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.
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