Market Report Middle East

Hotels in Beirut Showing Signs of A Decline

MENA Chain Hotels Market Review - April 2016

The 30.3% profit drop at hotels in Beirut in April is further to a 38.7% decline in March, suggesting that the market is now on the decline, according to the latest data from HotStats.

Despite the terrorist attacks in November 2015, growth in the market was maintained until early 2016, with average room rate increasing by 16.5% year-on-year to $106.76 in the 12 months to February 2016, but has since suffered a year-on-year rate decline in both March (-6.5%) and April (- 10.5%).

The decline in achieved average room rate over the last two months has been primarily responsible for the 6.8% year-to-date drop in RevPAR (Revenue per Available Room) to $79.10 from $84.86, as occupancy in the Lebanon capital has broadly remained stable.

The savings in labour (+8.6%) and overheads (+6.9%) on a per available room basis in April, were not sufficient to offset the 14.6% decline in TrevPAR (Total Revenue per Available Room) and as a result the profit per room drop in the Beirut market this month contributed to the 23.9% year-to- date decline in GOPPAR (Gross Operating Profit per Available Room).

Ancillary Revenue Growth Tempers TrevPAR Decline at Dubai Hotels

Profit per room at Dubai hotels has now declined by 22.7%in the 36 months to April 2016 on a rolling 12-month basis and whilst hotels have, broadly, managed to maintain occupancy at approximately 87.0% in the first four months of 2016, it has been at the expense of a significant drop in average room rate, which fell by 9.6% year-to-date, equivalent to a $31.87 decline.

As a result of the movement in occupancy and achieved average room rate, year-on-year RevPAR for Dubai hotels fell by 10.5% year-to-date, to $258.04 from $288.24 in the same period in 2015. And although food and beverage revenue had been on the decline since December 2014, dropping by 15.3% to $125.22 in the rolling 12 months to December 2015, year-to-date revenue in this department has increased by 1.7% against the same period in 2015.

In addition, Dubai hotels recorded a 17.2% year-on-year increase in conference and banqueting revenue per available room, to $20.39 from $17.40 in 2015.

The increase in ancillary revenues has helped to temper the decline in TrevPAR somewhat, to -6.6% in the four months to April 2016, but despite savings in both labour (+1.0%) and overheads (+2.9%) on a per available room basis, profit per room at Dubai hotels dropped by 11.4% year-to-date.

Profit Per Room at Sharm El Sheikh Hotels Now in Negative Territory

Profit per room at hotels in Sharm El Sheikh was recorded at just $0.50 in April, a 97.9% decline on the same period in 2015 with year-to date GOPPAR recorded at -$2.85, a 116.7% decline on 2015 performance of $17.04.

Despite hotels in the Egyptian resort recording a 26.8% RevPAR increase in the 12 months to September 2015 to $34.82 from $25.50 in the 12 months to September 2014, as the city recovered from the Arab Spring in 2011, the downing of Russian tourist plane Metrojet 9268 by terrorists in October 2015 quickly halted this upward trajectory. Since that time, Sharm El Sheikh has witnessed a significant decline in visitor numbers and the risk of travelling to the area remains high, according to the UK Foreign Office.

Unsurprisingly, year-on-year room occupancy for the first four months of 2016 has plummeted by 31.2 percentage points, to just 28.1%. This decline in volume, in addition to a 15.8% year-on-year drop in average room rate, contributed to the 60.1% year-to-date fall in RevPAR to just $12.95.

Whilst Sharm El Sheikh hoteliers have tried desperately to reduce costs in order to salvage profit, with a 24.3% reduction in payroll costs, coupled with a 23.8% saving in overheads, profit per room has continued to plummet into negative territory. 

Graph - MENA Chain Hotels Market Review - April 2016

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Our latest innovation in daily revenue intelligence, MORSE. Amongst its reporting are daily and highly granular market segmentation metrics as well as distribution channel and source of booking analysis. It takes daily market intelligence to a whole new level.

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