The New York City-based public relations agency, Abelow PR, was recently awarded the Knowland account, a leading hospitality technology company in the meetings and incentives industry and globally recognized provider of group data. The boutique PR agency was charged with publicizing Knowland’s acquisition of Meeting Intelligence (formerly known as HIS) from Newmarket International Inc., a wholly owned subsidiary of Amadeus.
“Selecting Abelow PR to spearhead such an important PR campaign for us at Knowland proved to be an extremely effective and highly successful choice,” said Jim VanDevender, Chief Marketing Officer at D.C-based Knowland. “Leading the account with her colleague Joanna Allen, Lorraine Abelow, provided expert media strategy consulting, press interviews, and campaign coverage.” Mr. VanDevender also added that Ms. Abelow gave her personal attention on a daily basis to Knowland each step of the way, and created vital relationships with the leading hospitality trade publications.
Straight out of the starting gate, Abelow PR secured over 150 stories on this news in the major hotel industry media outlets as well as newspapers across the country and websites of TV stations.
“Knowland has a distinguished reputation in the field of meeting and group data technology for hotels and we are honored to add this pioneering brand to our client list,” said Lorraine Abelow, President of Abelow PR.
Established twenty-five years ago, the agency has represented an elite roster of clients in the hotel and travel industries. In recent years, the firm has taken on a number of travel technology accounts, including Gogobot, one of the world’s top consumer travel sites based in Menlo Park, California.
About Lorraine Abelow
Over the course of her thirty years in the hotel and travel field, Ms. Abelow has represented blue-chip companies like Four Seasons Hotels and Hilton International, as well as boutique properties all over the world. In addition, the travel PR firm has promoted a number of tour operators including Kensington Tours and Asia Transpacific Journeys. Since she knows the hospitality industry inside and out, Ms. Abelow is able to provide a number of different perspectives to news generation and as a result the clients are often featured in such top outlets as the New York Times and key trades such as Hotels Magazine.
A regular columnist for HotelExecutive.com, Ms. Abelow provides commentary on strategy for media relations and social media campaigns. She is also an honorary judge for HSMAI’s Adrian awards for marketing. For further information about the agency, see AbelowPR.com or call 212-941-9247.
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