The role of Revenue Managers is rapidly changing and the long-awaited innovation in RM systems means this function is now a central force in aligning departments, increasing profits and driving growth.
In this presentation Tony Gothard, Senior Director Revenue, Sales & Marketing, Wyndham Hotel Group shares his top tips on how to develop a revenue management strategy which increases profitability throughout your organization.
- The evolution of RM and his definition for Revenue Managers today
- The different RM tools available and how to choose the best for your team
- How to use analytics to effectively predict demand and price your product
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