Today West Elm announced the expansion into the travel and hospitality industry with the launch of West Elm HOTELS, a partnership with hospitality management and development company DDK. The first properties are expected to be located in Detroit, Michigan; Minneapolis, Minnesota; Savannah, Georgia; Charlotte, North Carolina; Indianapolis, Indiana, and are planned to begin opening in late 2018. Additional locations will be announced in the future.
“After twenty-six consecutive quarters of double-digit comparative growth, including our successful entry into the commercial furnishings market with West Elm Workspace, we’ve created an active bond with our customers that can extend beyond home and work,” said Jim Brett, president of West Elm. “By adapting the framework design of each hotel to reflect the mood and identity of its host city, we will continue to engage the adventurous spirit of our customers as they follow us to our next level of hospitality.”
As part of West Elm's ongoing commitment and relationship with makers around the world, each West Elm hotel will feature local design elements that celebrate community and reflect traditional décor, handicraft, cuisine and culture from the region. Artwork will be commissioned and curated locally for each guest room as well as for the communal, common areas in each hotel.
“There is a growing desire among modern travelers to immerse themselves in the place they are visiting. They want a boutique experience, and expect great, reliable service that caters to their needs,” said David Bowd, co-founder of DDK. “Our general managers will serve as innkeepers, and West Elm HOTELS will focus on making real community connections for visitors and residents alike.”
A network of locally managed properties, West Elm HOTELS revolves around three key tenets:
- Wholehearted hospitality: Great service, personalized attention, regional knowledge and community connections will help guests feel like a local and at home.
- Distinctive, thoughtful design: Each property will have its own design point of view, from the exterior architecture to custom installations, such as locally crafted art and bespoke furnishings.
- Community connection: Communal spaces and one-of-a-kind experiences will bring guests and neighbors together in a relaxed, collective setting.
True to the West Elm brand, these tenets will be reflected in the design, programming and overall guest visit to offer an inviting and accessible hospitality experience. Guests will also be able to purchase the furnishings and artwork found in any room on-line at www.westelm.com.
Headquartered in Brooklyn, NY since 2002, West Elm opened its first store in DUMBO, the neighborhood it still proudly calls home. With the mission of helping customers express their personal style at home, work and away, everything West Elm does is designed to make an impact in everyday life, from creating unique, affordable designs for modern living to its commitment to Fair Trade Certified, from LOCAL and handcrafted products to community-driven in-store events and collaborations. The brand operates 93 retail stores in the United States, Australia, Canada and the UK, ships internationally to customers around the world and operates stores in Mexico, the Middle East and Philippines through unaffiliated franchisees. In addition to home furnishings retail, West Elm operates West Elm Workspace in the commercial furnishings industry. West Elm publishes the blog Front+Main and is part of an active community on Facebook, Instagram, Pinterest, Twitter and YouTube. West Elm is a member of the Williams-Sonoma, Inc. portfolio of brands.