IMA Awards

HeBS Digital Recognized with 8 Interactive Media Awards for Website Design & Digital Technology, Including 2 Best-in-Class Awards

HeBS digital

The Interactive Media Awards have recognized HeBS Digital, the firm that helps hoteliers drastically increase direct bookings and lower overall distribution costs by deploying industry best-of-breed digital technology, consulting and marketing, with eight Interactive Media Awards (IMA). This includes two Best-in-Class awards which is the highest honor bestowed by the Interactive Media Council.

These awards recognize excellence in web design and development and showcases HeBS Digital’s commitment to the highest standards among hospitality digital technology and marketing initiatives. To adapt to the unique needs of hoteliers, each of the winning websites was built using HeBS Digital’s proprietary content management system technology, the smartCMS®. Paired with one-to-one marketing capabilities, reservation abandonment technologies and unrivaled merchandising functionality, hoteliers are uniquely equipped to compete within a digital marketing landscape by featuring their product, promotional offers and packages in innovative ways.

The winner of the Best-in-Class award has excelled in all areas of the judging criteria and achieved a perfect, or near perfect, overall score. HeBS Digital took home the following Best-in-Class IMA Awards in the Hotel/Resort category:

  • Tsogo Sun: A brand website for South Africa’s largest hotel company with over 100 hotels, 14 casinos, 35 restaurants and major convention centers.
  • Running Y Ranch: an all-season, independent resort in Oregon near Crater Lake, offering a series of outdoor adventures throughout the year. 

HeBS Digital was also honored with five IMA Outstanding Achievement awards in the Hotel/Resort category, including:

  • Apex Hotels: a collection of nine city center hotels across the UK, supplying some of the top contemporary accommodations in England and Scotland in an array of convenient locations.
  • Stonehurst Manor: an independent hotel in New Hampshire’s White Mountains with elegant rooms, an onsite restaurant and stunning views.
  • The Gotham Hotel: a stylish boutique hotel in New York City located in Midtown, featuring 67 spacious rooms and suites, all with balconies.
  • The Evelyn: a historic boutique hotel in New York City’s NoMad neighborhood, known for its exceptional service and art-nouveau-inspired rooms.
  • Discover Okoboji: a website featuring three properties located in Okoboji (Super 8 Spirit LakeRamada Spirit Lake and AmericInn Lodge & Suites Okoboji) on the lakelands of Iowa.
  • Morongo Casino, Resort & Spa: a luxury California hotel and casino that invites guests to experience the thrill of gaming alongside revitalizing pursuits in spa and wellness, fine dining and legendary entertainment. 

“Our dedicated team is committed to delivering its clients direct booking-generating hotel websites by pairing striking design, creative visual and textual content, and unrivaled website CMS technology, the award-winning smartCMS v7” said Max Starkov, President & CEO of HeBS Digital. “Our programmers, developers, designers and other talented team members work tirelessly behind the scenes to develop websites that help our clients generate more direct online bookings and lower their distribution costs – even more critical than usual this year and next with occupancies flat and even projected to decline in 2017. We are proud to share this success with all of our clients whose partnership has made this achievement possible.”

The IMA Awards are based on standards of excellence in design and usability, innovation among technical features, standards compliance and content.  This recognition – granted by the Interactive Media Awards – recognizes that each of the aforementioned projects met and surpassed recognized standards of excellence for professional work on the web. View HeBS Digital’s award gallery on the Interactive Media Awards website and click here to learn more about the firms’ website design packages.

About HeBS Digital

Founded in 2001, HeBS Digital helps hoteliers drastically increase direct bookings and lower overall distribution costs by deploying industry best-of-breed digital technology, consulting and marketing.

The firm has won more than 400 prestigious industry awards for its digital technology, website design and marketing services, including numerous Adrian Awards, Stevie Award in the American Business Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of top-tier major luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants and bars, DMO and CVBs are all benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or 

Editorial Contact:

Mariana Mechoso Safer
HeBS Digital
Phone: 212-752-8186

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