Puzzle Partner, a leading tactical and strategic marketing agency, today announced the success of a partnership with industry leaders Phocuswright and StayNTouch®. The trifecta of Phocuswright data, StayNTouch’s domain experience and innovation, combined with Puzzle Partner’s marketing expertise, enables the development of meaningful, research-oriented content for hotel and travel audiences.
StayNTouch, the leading provider of cloud-based Mobile PMS and tablet-based solutions for the hospitality industry, recently signed on with Puzzle Partner to power their content marketing strategy, which aligns in-depth Phocuswright intelligence with decades of hands-on industry experience. Puzzle Partner uses superior storytelling skills to frame the research and create branded content, establishing StayNTouch as a thought leader - building influence, authority and connecting them with their target audience in an authentic way. The unique, analytics-based approach enables StayNTouch to help hotels more deeply understand their guest’s needs, explore the impacts of future trends, and discover how the latest technology will keep them competitive and profitable.
“There is a great deal of content these days within the hotel technology sector and having purpose-oriented data helps StayNTouch reach out to prospects on a much higher level by surfacing important business insights,” said Jos Schaap, CEO of StayNTouch. “We are continually innovating, and the Phocuswright data shows that we are unquestionably headed in the right direction.”
Puzzle Partner and Phocuswright currently offer a unique, first to market content development program which uses premium data and analysis from the Phocuswright research library to develop high-level educational articles and white papers that enable brands to tap into the hotel and travel ecosystem and drive results. Phocuswright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution, that is considered the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior.
“Puzzle Partner brings together a comprehensive range of content solutions and services that finally close the gap between research data, content creation, and B2B engagement,” explains Alan Young, the company’s co-founder, and president. “We are honored to work with category leaders and visionaries like Phocuswright and StayNTouch in bringing insights, education, and tools that are transformational in their impact on our industry.”
Pete Comeau, Phocuswright’s senior vice president of sales, adds, “We are proud to be looked upon as a content enabler. Our partnership with Puzzle Partner and their clients such as StayNTouch shows that the holistic use of strong research with a tailored content creation strategy is a powerful combination.”
About Puzzle Partner Ltd.
Puzzle Partner is a boutique marketing agency that specializes in helping hospitality and travel innovators achieve winning performance and dramatic growth. We are experts at combining strategy and tactical execution in a way that doesn't just maximize a company's potential; it redefines it. By delivering relevant, proven and effective marketing services and public relations rooted in the skills of our people and tested through real-world experience, we help our clients gain visibility, raise their profile and ultimately increase their sales revenues. To learn more visit puzzlepartner.co.
StayNTouch is a “Software as a Service” hotel property management systems (PMS) company focused on developing solutions that help hotels raise service levels, drive revenues, reduce costs, and ultimately change the way hotels can captivate their guests. Developed with mobility in mind, the pioneering platform enables hotels to create long lasting relationships with their guests by delivering personalized service levels that today’s guests require. StayNTouch operates on tablets and smartphones, empowering hotel employees to go above and beyond in exceeding guest expectations at every touch point.
Powering over 65,000 rooms globally, our game-changing solution frees hotels from the constraints of legacy or premise systems, dramatically streamlines operations, increases margins, and revolutionizes how front-line staff connect with guests. StayNTouch is a trusted partner to many of the most forward-thinking hotels, resorts, casinos and chains in the industry, including Yotel, Zoku Amsterdam, Valencia Hotels, The Freehand Hotels, Porto Vista San Diego and the Fontainebleau Miami Beach. To learn more watch our video "THE NEW WAY... TO HOTEL!"
About Phocuswright Inc.
Phocuswright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, Phocuswright fosters smart strategic planning, tactical decision-making and organizational effectiveness. Phocuswright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use Phocuswright research for competitive advantage.
To complement its primary research in North and Latin America, Europe and Asia, Phocuswright produces several high-profile conferences in the United States, Europe and India, and partners with conferences in China and Singapore. Industry leaders and company analysts bring this intelligence to life by debating issues, sharing ideas and defining the ever-evolving reality of travel commerce.
The company is headquartered in the United States with Asia Pacific operations based in India and local analysts on five continents.
Phocuswright is a wholly owned subsidiary of Northstar Travel Media, LLC. www.phocuswright.com
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