There are plenty of reasons for hoteliers to migrate from a legacy property management system (PMS) to a state-of-the-art system designed to meet their current and future market needs.
In fact, according to research conducted for The 2016 Smart Decision Guide to Hotel Property Management Systems (currently available for complimentary download), published by Starfleet Research, more than one-quarter (27%) of hoteliers who have not upgraded their PMS within the past 3 years indicate that they plan to do so in the next 12 months.
What are the biggest benefits one can expect to gain with the right property management system?
According to the research, the biggest benefits relate to improving guest satisfaction and the quality of the quest experience (94% of survey respondents), streamlining hotel operations and reducing operating costs (91% of survey respondents) and increasing hotel occupancy, revenue and profitability (84% of survey respondents). Another big benefit relates to improving performance reporting and business intelligence (74% of survey respondents).
That “improving guest satisfaction and the quality of the guest experience” emerged as the biggest benefit should come as no big surprise. To the extent that it enables multiple guest-facing activities while capturing and storing guest profile data every step of the way, a next-generation property management system (PMS) can play a critical role in enhancing the guest experience.
To that point, the research for the latest edition of this popular annual guide revealed that 92% of hoteliers believe that it is “important” or “very important” to use guest profile information to improve the overall guest experience. And that means having a high-performing PMS in place.
To be sure, a PMS should serve as the lifeblood of any hotel or resort. It should be viewed as the organization’s central nervous system. In that it facilitates a bi-directional flow of information, delivering real-time data and reports, a PMS should be viewed as the command-and-control center from which all mission-critical decisions are made, many of which directly impact the guest experience.
In fact, there may be no better measure of performance than the degree to which the technology helps raise the level of overall guest satisfaction.
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