Sales and Marketing

Thistle Hotels and Affinia Hospitality Form Joint Sales and Marketing Alliance

Thistle Hotels and Affinia Hospitality today announced the formation of a sales and marketing alliance to expand awareness and build business in both the U.S. and United Kingdom.

Thistle Richard Adler, General Manager of Sales, Marketing and Distribution for Thistle Hotels said, "We are very pleased to be signing this alliance agreement with Affinia Hospitality, which allows us to offer our customers high quality hotels in New York. Together with our alliances with First Group of Scandinavia, NH Hotels and Meritus Hotels, this U.S. agreement with Affinia allows us to offer a global solution to our customer's needs wherever they travel, with the quality and service that our customers expect."

The alliance focuses on cross-promoting Thistle's 56 hotels in England, Scotland and Wales of which 24 hotels are in London, and Affinia's nine hotels in Manhattan to guests and travel agents through joint sales calls and e-marketing initiatives.

"Thistle Hotels and Affinia share similar hotel products and business philosophies that emphasize gracious service," said John Moser, Chief Marketing Officer for Affinia. "We see this alliance between Thistle Hotels and Affinia as a great opportunity to capitalize on these synergies to expand market reach and build our brands in each other's backyards."

About Thistle Hotels - Thistle Hotels is one of the UK's leading hotel companies with 56 properties, with just under 11,000 bedrooms in key city centre and countryside locations. The group is the largest hotel operator in London, with 24 hotels in prime locations throughout the capital.

About Affinia Hospitality - With nine hotels, more than 2,000 rooms, and 1,000 employees, Affinia Hospitality, a distinctive collection of luxury and business suite hotels, is New York's largest all-suite hotel company. Providing spacious accommodations, gracious service and uncommon value, Affinia Hospitality's portfolio includes the Affinia Dumont, Beekman Tower Hotel, Eastgate Tower, Lyden Gardens, Plaza Fifty, Shelburne Murray Hill, Southgate Tower, Surrey Hotel and The Benjamin.

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