G6 Hospitalit today announced that it is extending its footprint to Central America. The hospitality group signed a new area development agreement with InterAmerican Development Group, Inc. (IADG), to bring its newly designed brands, Hotel 6 and Estudio 6, to Belize, Costa Rica, Panama and more.
InterAmerican Development Group (IADG) is a new entity formed by Grupo Portalis, Leisure Partners, and Calvet & Asociados with the goal of developing and operating a budget hotel platform in all of Central America under the Hotel 6 and Estudio 6 brands. This development agreement is part of G6 Hospitality's efforts to bring its unique brands to several countries in the region including Belize, Guatemala, Honduras, El Salvador, Nicaragua, Costa Rica and Panama. With this new partnership, the company plans to expand its portfolio opening up to ten Hotel 6/Estudio 6 properties within the next five years.
"In 2014, we saw an opportunity to expand our footprint to Latin America as a response to increased demand in the region's economy travel segment," said Jim Amorosia, President and Chief Executive Officer at G6 Hospitality. "We initiated our strategic global expansion plan in Mexico and will continue in growing our portfolio to other areas in the region to offer leisure and business travelers in every destination the best budget-conscious lodging options."
The new Central American properties will feature elements of the company's award winning, modern-style Phoenix design. "The new Hotel 6 and Estudio 6 properties will satisfy the growing demand in these important markets while offering travelers everything they need to enjoy a comfortable stay at reasonable rates," said Dean Savas, Executive Vice President of Franchising and International Development at G6 Hospitality. "We are delighted to welcome InterAmerican Development Group into the G6 Hospitality family."
Once completed, these new locations will feature modern rooms and spacious areas for social gatherings as well as unique amenities including food and beverage offering, cable TV, internet parking, and the affordability the iconic brand is known for.
"We are excited to play a part in G6 Hospitality's expansion to Central America, and believe that their proven hospitality formula and our local market knowledge will provide for a very successfully partnership, "said Antonio Maldonado, Director InterAmerican Development Group.
With its established network, ambitious renovation efforts in the US, and the strong appeal of its Motel 6, Studio 6, Hotel 6 and Estudio 6 brands, G6 Hospitality continues to establish itself as the leader of the economy lodging segment in the U.S., Canada and soon to be in Latin America.
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