Market Report U.S.

US Hotel Occupancy Up 0.3 Percent to 56.3 Percent - Week Ending January 21st - 2017

Average daily rate up 4.9 Percent to US$122.34

The U.S. hotel industry reported positive results in the three key performance metrics during the week of 15-21 January 2017, according to data from STR.

In year-over-year comparisons, the industry's occupancy increased 0.3% to 56.3%, and average daily rate (ADR) rose 4.6% to US$122.34. As a result, revenue per available room (RevPAR) grew 4.9% to US$68.87.

Among the Top 25 Markets, Washington, D.C.-Maryland-Virginia, posted the largest year-over-year increases in ADR (+115.7% to US$272.40) and RevPAR (+156.4% to US$177.20). Helped by the presidential inauguration ceremony and the Women's March on Washington, the market also recorded an 18.9% occupancy increase to 65.0% for the week.

STR analysts note that when excluding the D.C. market, U.S. ADR growth for the week dropped to 1.4%.

Three additional markets experienced a double-digit lift in RevPAR: Norfolk/Virginia Beach, Virginia (+36.4% to US$35.28); Phoenix, Arizona (+14.6% to US$114.45); and Seattle, Washington (+13.8% to US$85.24).

No market outside of Washington, D.C. reported a double-digit decrease in ADR.

Norfolk/Virginia Beach, saw the week's largest increase in occupancy (+26.3% to 45.2%).

Miami/Hialeah, Florida, reported the steepest declines in ADR (-8.4% to US$214.96) and RevPAR (-13.5% to US$171.07). Occupancy in the market fell 5.5% to 79.6%.

Two additional markets experienced a double-digit decrease in RevPAR: Orlando, Florida (-11.9% to US$81.95), and Houston, Texas (-11.1% to US$62.39).

Houston reported the largest drop in occupancy (-8.6% to 58.2%). 

View weekly U.S. hotel performance review

STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit

Logos, product and company names mentioned are the property of their respective owners.