Hilton (NYSE: HLT) this week announced the signing of a franchise agreement with Create Developments (Blackpool) Limited to open the Hampton by Hilton Blackpool.
"Blackpool is seeing major investment. The local council has successfully completed projects to upgrade the town's promenade and reinvigorate its tram system," said Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton. "The regeneration continues with 'Destination Blackpool', the local council's plan for 2015-2017, that aims to transform perceptions of the town into a quality year-round place for families. There is no better time, then, to introduce one of our fastest-growing brand in the UK, to one of Britain's best known destinations."
Hampton by Hilton Blackpool will feature 130 guest rooms and will be located near to Pleasure Beach, the town's popular amusement park known for its rollercoasters. It will be within walking distance of two tram stations that provide easy access to the centre of Blackpool, and will be 45 kilometres from Liverpool John Lennon Airport.
"We are very excited to partner with Hilton and bring the Hampton by Hilton brand to Blackpool," said Paul Mathison, Managing Director, Create Developments (Blackpool) Limited. "As Blackpool regenerates and flourishes, we are confident this hotel will be at the forefront of that transformation and help attract more visitors to this colourful seaside town."
Cllr Mark Smith, Blackpool Council's Cabinet Member for Regeneration, Enterprise and Economic Development, added: "We're delighted to welcome Hampton by Hilton to Blackpool, which will offer a new quality accommodation option for the millions of families who visit the resort every year.
"Our recent regeneration has made Blackpool an exciting place for people to visit and for companies to invest and start new businesses in, boosting our local economy and helping to create and support more jobs across the town."
Hampton by Hilton Blackpool joins 18 Hampton by Hilton hotels currently trading across the U.K. Famed for high quality hospitality at a reasonable price, the brand is growing fast with a further 16 Hampton by Hilton properties under development in the U.K.
"Hampton by Hilton is well established in the UK and we are thrilled to add Blackpool to our portfolio of destinations," said Phil Cordell, global head, focused service and Hampton by Hilton brand management. "We look forward to bringing the brand's friendly customer service to Blackpool, offering high quality accomodation and amenities and helping take Blackpool's tourism legacy into its next chapter."
Hampton by Hilton Blackpool will be located at the Corner of Wimbourne Place and New Southern Promenade, Blackpool, Lancashire, FY4 1NG, United Kingdom.
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