Travel Behavior Study

Fuel and Reveal Key Components of an Effective Website in New Leisure Travel Behavior Study


Fuel, the travel and tourism industry experts on driving direct bookings, has partnered with hotel advocacy platform pioneers,, to create a behavior study that will improve hotel and travel websites. The research reveals key traveler insights, including who is visiting, how they got there and what they want.

The study addresses many travel research behaviors regarding average booking times, influential sources, price factors and loyalty programs. The results are compiled from more than 2,300 respondents, all of whom planned and experienced at least one vacation in the past year.

Among other takeaways on hotel website photography and design, the study's insights prove amenities are an important factor when choosing a hotel. Of these amenities, free Wi-Fi showed the highest of importance when booking at 83.5%, and free breakfast followed behind at 64% importance.

To download the study, visit Website Study.

“The way in which consumers plan and book their vacation has a lot to do with travel and hotel websites," said Stuart Butler, Chief Operating Officer of Fuel Travel. “I’m excited to have the opportunity to partner with and share this vital information to the travel and tourism industry leaders."

Richard Dunbar, Director of Partnerships at, echoed the sentiment. “Stuart and his team at Fuel are travel industry leaders in all things hotel marketing," said Dunbar. "We’re delighted to partner with his team to help hotels maximize the impact of their website with insights from this study.” is a marketing platform that lets your guests become advocates for introducing your hotel and earning new visitors and customers. To learn more, take a tour at

Fuel is a comprehensive digital marketing agency with an emphasis in travel and tourism; services include website development, SEO, PPC, email marketing and more. To get started, visit

About Fuel

At Fuel, we think a little differently. We believe that we’re making the world just a little bit better by connecting people with the right products and services. “Travel Marketing… Simplified.” That’s our motto and our commitment. Headquartered in the heart of the travel and tourism industry in Myrtle Beach, S.C., Fuel provides all digital services in-house through a team of experts who understand the potential of well-executed, effective online marketing. To learn more about Fuel and to take your travel marketing to the next level, call (843) 839-1456, visit our website or check us out on Facebook, Twitter, Instagram and Google+. 

About is the advocacy platform for hotels. Reach, inspire and convert an entirely new global audience of travelers every day with lets your guests introduce your hotel to the world, combining trust with massive reach and introducing your hotel to travelers just one degree away—warm leads who are the perfect fit. Start building your ever-growing team of advocates who turn meaningful moments into measurable ROI, and instantly see the unmatched impact when you switch on this entirely new channel. Visit to learn more. 


Editorial Contact:

Paul Hughes,, (843) 916-2000
Margaret Hoynes,, (843) 916-2000

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