The U.S. hotel industry reported mostly negative results in the three key performance metrics during the week of 29 January through 4 February 2017, according to data from STR.
In a year-over-year comparison with the week of 31 January through 6 February 2016:
- Occupancy: -1.5% to 55.6%
- Average daily rate (ADR): +0.2% to US$119.58
- Revenue per available room (RevPAR): -1.3% to US$66.51
Among the Top 25 Markets, Super Bowl LI host Houston, Texas, posted the week’s largest increase in RevPAR (+100.2% to US$133.68). That spike was driven by the week’s largest rise in ADR (+81.1% to US$193.17) and second largest lift in occupancy (+10.5% to 69.2%).
San Diego, California, saw the largest increase in occupancy (+10.9% to 74.0%) and the second largest jump in RevPAR (+23.6% to US$113.23).
Three additional Top 25 Markets experienced a double-digit lift in RevPAR: Norfolk/Virginia Beach, Virginia (+14.0% to US$33.14); Nashville, Tennessee (+13.7% to US$85.80); and Atlanta, Georgia (+12.8% to US$78.22).
In comparison with the week it hosted last year’s Super Bowl, San Francisco/San Mateo, California, reported the steepest decline in RevPAR (-32.7% to US$161.91). That decrease was due primarily to the week’s largest drop in ADR (-33.1% to US$213.10) as the market’s occupancy grew slightly (+0.5% to 76.0%).
New Orleans, Louisiana, reported the next highest decreases in ADR (-25.9% to US$144.42) and RevPAR (-32.6% to US$90.00). Occupancy in the market fell 9.1% to 62.3%.
St. Louis, Missouri, experienced the largest drop in occupancy (-12.0% to 49.6%) and the third largest decrease in RevPAR (-16.7% to US$46.02).
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.
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