The Rezidor Hotel Group announced the signing of the first Radisson RED in the Central Europe, notably in Krakow.
Radisson RED is Carlson Rezidor’s new lifestyle select brand that is inspired by the growing customer need for new experiences, fashion, music and art. RED boasts a forward-thinking focus on design and detail, the guest, personal interaction, individual choice and recognition of the increasingly important role that technology plays in facilitating the best of everyday life. The world’s very first Radisson RED hotel opened its door in Brussels in April 2016, in Minneapolis in November 2016 and the brand plans to have 60 hotels operating globally by 2020.
The newly built Radisson RED Krakow is expected to be completed by fall of 2019 and will feature 230 rooms, signature restaurant and bar concept, meeting space and 24/7 fitness center. The property will be an integral part of the development of the largest high-rise building in Krakow’s, Unity Centre, within walking distance to the central train station and Cracow University of Economics. The project is developed by Treimorfa Project, a joint venture entity of Eurozone Equity Company and GD&K Group.
Elie Younes, Executive Vice President & Chief Development Officer of The Rezidor Hotel Group said: “We are proud to bring our ageless millennial-mindset, lifestyle brand Radisson RED to Poland. We couldn’t have picked a better destination for RED than Krakow, Poland’s premiere hotel market and a city that comes steeped in legend and myth. Radisson RED will be an exciting contrast and compliment to the city, celebrating the best of history and the future of technology driven hospitality.”
Iwona Furmanik, Eurozone Equity: “We are happy that this idea came to its realization and the start of it is marked by a significant, exceptional hotel deal. Hospitality is fairly new to us, but we feel comfortable with it in this particular location and with this partner. We got convinced that a hotel component of an office complex is beneficial both for tenants and guests. This is the first business destination like this in Krakow.”
Henryk Gaertner, Co-founder of GD&K Group said: “It took us 10 years to bring this concept to life. We do not regret, however, the time spent for the fact that it improved the quality of the product we deliver to the local society and potential customers. We are truly excited about it and with the new partner onboard we are working now with double the energy on the construction of Unity Center.”
“With an average GDP growth of 3.6% in 2015, Poland is an important economic player in Europe. The addition of Radisson RED is a key pillar in delivering our development strategy for Poland, a market where we are present with 12 hotels (2,700+ rooms) under the Radisson Blu and Park Inn by Radisson brands and signal our commitment to Poland, Rezidor’s focus growth market. Radisson Blu is Poland’s largest upper-upscale hotel brand, both in number of hotels and number of rooms in operation. Radisson RED will create strong traction, together with the recent additions in Vilnius and Riga, for our further development in Poland and the rest of Central Eastern Europe,” added Younes.
The Radisson RED Krakow will be managed and operated by The Rezidor Hotel Group.
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