Management Appointment Pentahotels

Siim Karu Named Corporate Director of Revenue Management for Pentahotels


Siim Karu has been appointed Corporate Director of Revenue Management of pentahotels, effective 1 February 2017. In this newly created role within the group, Siim will oversee and further develop pentahotels' global revenue strategy. By using advanced information technology systems to streamline manual efforts and maximise financial income for all pentahotels worldwide, the fresh brand continues to be the trendsetter amongst the lifestyle hotel segment with its innovative approach.

Siim Karu - Corporate Director of Revenue Management - PentahotelsLaunched almost 10 years ago, pentahotels is recognised as being a digital native and pioneer of information technology. Siim Karu, who has been serving loyally in pentahotels' global revenue management team since 2015, is now taking on new challenges to redefine the organisational structure and set new standards in his field of expertise based on his new position.

Siim Karu is enthusiastic about his new role: "Now is the time to advance our systems on a corporate level by using innovational big data strategies. Powered by our great team spirit and each team member's dedication to our daily business, we look forward to creating further successes for the brand with new ideas and technologies".

pentahotels' Managing Director, Alastair Thomann, comments: "The smart use of information technology in revenue management provides us with huge competitive advantages. The brand was born in times of digitalisation, and we are experienced in using every tool available to enhance our processes. I am confident that Siim will be a dynamic and passionate leader and contribute greatly to pentahotels' strategic development with his talents". 

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