Hyatt Hotels Corporation (NYSE:H) today announced that a Hyatt affiliate has entered into a management agreement with Exacorp One, S.L. for a 159-room Hyatt Centric hotel in Madrid that is expected to open by Q4 2017. The Hyatt Centric Gran Vía Madrid marks the first Hyatt Centric hotel in Spain.
“Madrid’s cosmopolitan vibe makes it an ideal location for a Hyatt Centric hotel by placing guests in the heart of the action. We are excited about this momentum as the Hyatt Centric brand continues to expand our brand presence in Europe,” said Peter Norman, Senior Vice President, Acquisition and Development Europe, Africa, Middle East and South West Asia for Hyatt.
Hyatt Centric Gran Vía Madrid will boast an unbeatable location right in the center of the city on Gran Vía street, providing the best launch pad for guests looking to explore everything Madrid has to offer. The hotel will offer an authentic and unique experience, located in a historic landmark building originally built in the 1920s that will incorporate strong, local influences with a boutique vibe. Boutique shops, popular bars and trendy restaurants will be found right at the hotel’s doorstep and will give guests prime access to all of Madrid’s most vibrant and culturally significant sites.
The hotel’s restaurant and bar “Hielo y Carbon” will offer handcrafted signature cocktails and locally inspired dishes in a sophisticated atmosphere and will feature a sophisticated, yet authentic mix of crudos and grill dishes. Slated for a 2018 opening, the hotel will feature one of the most spectacular rooftop terraces in Madrid where guests will be able to experience unparalleled views of the ornate Gran Vía that will spark traveler curiosity and create an appetite for exploring.
The new addition further demonstrates the strong potential for growth of the brand and follows the recent announcement of Hyatt Centric La Rosiere, France. Launched in 2015, the Hyatt Centric brand includes hotels in Chicago, Houston, New York City, New Orleans, Waikiki, Hawaii, Arlington, Virginia, Park City, Utah, Miami, Key West, Long Beach, Santa Barbara, San Francisco and Montevideo, Uruguay and even more in the pipeline with announced properties planned for Barbados, the French Alps and Ginza Tokyo.
“We are looking forward to working with Hyatt to introduce the Hyatt Centric brand to Spain,” said Jorge Diaz Estrada, Director for Exacorp. “Hyatt Centric Gran Vía Madrid will offer an unbeatable experience for anybody seeking to live and experience the authentic modern Madrid. The hotel’s central location combined with its unique design will speak to leisure and business travelers alike.”
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