Hotel Industry Performance Europe

Growth for Hotel Industry in European Region for February 2017

During February 2017, European hotels experienced a 2.9% occupancy increase to 64.5%, a 1.8% ADR increase to €100.08 ($108.01) and a 4.7% RevPAR increase to €64.59 ($69.71).

Hotels in Europe reported growth across the three key performance metrics in February 2017, according to data from STR.

Euro constant currency, year-over-year comparisons:

Europe

  • Occupancy: +2.9% to 64.5%
  • Average daily rate (ADR): +1.8% to EUR100.08
  • Revenue per available room (RevPAR): +4.7% to EUR64.59

Local currency, year-over-year comparisons:

Hungary

  • Occupancy: +12.0% to 58.1%
  • ADR: +4.8% to HUF19,919.04
  • RevPAR: +17.3% to HUF11,566.69

STR analysts note that several events lifted Hungary’s performance, including FeHoVa 2017 (Fishing, Hunting and Arms International Exhibition, 9-12 February), the Budapest Boat Show (23-26 February) and the Budapest Motor Festival (23-26 February). 

Netherlands

  • Occupancy: +4.0% to 64.2%
  • ADR: +3.5% to EUR107.27
  • RevPAR: +7.7% to EUR68.88

Hotel performance in the Netherlands was boosted by the ISE 2017 (Integrated Systems Europe) exhibition in Amsterdam (7-10 February). The country’s occupancy eclipsed 80% twice during the four-day event.

Switzerland

  • Occupancy: -0.6% to 58.5%
  • ADR: -7.9% to CHF229.79
  • RevPAR: -8.5% to CHF134.44

February marked Switzerland’s first year-over-year occupancy decline since August 2016. STR analysts note that Swiss hotels performed better on weekdays than on weekends in February, suggesting more corporate business than leisure business. 

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