Search Isnt Just on Search Engines Anymore, and Google Knows It - Association of Internet Research Specialists
Google used to own search. Now 65% of consumers start searching for products on Amazon or other retail sites bypassing search engines completely. As a result, the Alphabet, Inc subsidiary has made moves to a) win back this product search traffic, and b) move down-funnel to become a bigger part of the shopping process.
Excerpt from Association of Internet Research Specialists
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