Hotel Development New York City

The LOOK Hotel in Brooklyn, NY Joins Ascend Hotel Collection

The LOOK Hotel in Brooklyn, NY - Front Desk
The LOOK Hotel in Brooklyn, NY Joins Ascend Hotel Collection

Choice Hotels

The LOOK Hotel, a new boutique hotel property in the Red Hookneighborhood of Brooklyn, NY, is among the latest independent hotel properties to join the Ascend Hotel Collection by Choice Hotels International, Inc. (NYSE: CHH). Known for inspiring individuality, the Ascend Hotel Collection is the first and largest global soft brand, featuring best in class unique, boutique and historic hotels and resorts with more than 230 properties open or under development worldwide.

The sleekly designed 81-room boutique hotel is situated by the Brooklyn waterfront. The property features newly renovated, modern guest rooms that showcase residential inspired finishes and details, including oversized work desks, comfy task chairs and triple-sheet bedding. The hotel also offers tech amenities, such as a 40" flat-screen HDTV with free-to-guest programming, complimentary high-speed Wi-Fi, and abundant USB ports for easy connectivity. There are several food and beverage offerings on-site, including a bar & lounge, café and outdoor patio which serve craft artisanal products sourced from the best local vendors.

Adapted from its previous structure, this transformed hotel features a design which showcases the neighborhood's old industrial past mixed with its vibrant future. It is conveniently located near Brooklyn Bridge Park, Barclays Center and the Brooklyn Cruise Terminal, with Manhattan just minutes away. 

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