Demise Of Price Parity

U.K. Competition Watchdog Urges Hotels to Take Advantage of Demise of Price Parity - Travolution

Excerpt from Travolution

The Competition and Markets Authority is encouraging hoteliers to increase competition by varying deals on different online travel agency partners.

The UK regulator took part in EU-wide research with nine other national competition agencies involving hotels, OTAs and metasearch sites.

It found 79% of hotels had not varied the price for their rooms across OTA platforms since 2015 when Expedia and agreed to stop insisting on price parity clauses.

The research also found 47% of hotels surveyed were not aware that and Expedia had even made these changes.

The CMA today published guidance for hotels for the setting of prices for online travel agents.

Ann Pope, Senior Director at the CMA said: “Research shows that hoteliers were not always aware of their rights when it came to pricing their rooms on large platforms such as Expedia and

“We have published this guidance today to raise hotels’ awareness of the changes that have been made and the freedom they now have over pricing, to help improve competition in the market.”

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