Excerpt from MediaPost
Hotels seem to be doing a better job of driving consumers directly to their websites from search engines. Of the top 10 brands, six show an increase for actual confirmed direct bookings in May 2017, compared with the year-ago month, according to a study released Tuesday.
In fact, Marriott International brands show the highest volume of direct site bookings for May 2017 at 26.21%, up from 15.13 in May 2016. Wyndham shows the highest year-on-year increase, up 6.76%, respectively.
The Hitwise report—"Hotel Bookings Inspire: Direct Hotel vs. OTAs, Who is Converting"—analyzes website traffic and bookings for online travel agencies.
Hilton Hotels, Choice Hotels, Starwood and Hyatt Hotels and Resorts have increased direct bookings, whereas St. Regis Hotels, Best Western, Sheraton, and InterContinental Hotel Group have declined.
Overall, Hilton does the best job at ranking in search results and among their own site visitors, Marriott came in second, Best Western, third.
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