Digital Marketing Whitepaper

Now Available for Download: HEBStrategy Q3 2017 Hotel Digital Marketing, Technology, and Trends Whitepaper

The HEBStrategy Q3 edition assesses the climate of the hospitality industry, explores creative approaches to brand loyalty and guest recognition programs, and highlights key findings hoteliers should be mindful of in auditing their hotel digital marketing strategies.

HeBS digital

HEBS Digital’s third installment in 2017 of “HEBStrategy,” a series of whitepapers that cover the latest news and trends in hotel digital marketing and technology, is now available for download! The HEBStrategy Q3 edition assesses the climate of the hospitality industry, explores creative approaches to brand loyalty and guest recognition programs, and highlights key findings hoteliers should be mindful of in auditing their hotel digital marketing strategies.

Cover from HEBStrategy Q3 2017 Hotel Digital Marketing Whitepaper

Download the HEBStrategy Q3 2017 whitepaper to learn about:

  • What's Trending in Hospitality: Stay up-to-date on what will affect hoteliers over the next few months, including Airbnb’s move into the business travel segment and what to be aware of considering the rise of widgets available to place on the hotel website.
  • Business Need Spotlight:  Address key business needs like a revenue-driving guest loyalty program through strategic and cost-effective digital marketing.
  • Industry Insights You May Have Missed: Catch up on the highlights and takeaways from Q2 by looking through our recent articles, blog posts, and press releases.
  • Metrics that Matter: Get the scoop on important trends and the best practices that will help you capitalize on them, from inspiring family travel on social media to increasing occupancy by implementing live rates on the property website.
  • A Look Outside the Industry: Sometimes all you need is a fresh perspective. HEBS Digital gathered unique campaigns and initiatives from industries outside of hospitality and broke down what exactly made them pop. Be inspired and create engaging new content that will put "heads in beds."

Access these insights and more when you download HEBS Digital’s Q3 2017 HEBStrategy whitepaper.

About HEBS Digital:

Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, London, Europe, Singapore and Auckland. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-stack digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase lifetime value of guests.

Part of Hotel360 Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated 360-Degree Guest Engagement & Acquisition Platform.

A diverse client portfolio of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices across the globe are all benefiting from HEBS Digital’s direct online channel strategy and digital marketing expertise.

HEBS Digital’s technology, website design and digital marketing services have won more than 400 prestigious industry awards, including World Travel Awards, HSMAI Adrian Awards, Stevie Awards (American Business Awards), Travel Weekly’s Magellan Awards, and more.

The HEBS Digital team is comprised of thought leaders, a diverse team of experts comprised of over 33 nationalities speaking over 22 languages. Contact HeBS Digital’s consultants at 1 (800) 649-5076 (North America), +44 (0) 7730 779 213 (London), +64 (0) 9 889 8489 (Australia, New Zealand, South Pacific), +65 9005 1589 (Asia), or success@hebsdigital.com.

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Editorial Contact:

Mariana Mechoso Safer
SVP - Global Marketing, HEBS Digital
Phone: (212) 752-8186
Email: mariana@hebsdigital.com



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