Hilton (NYSE: HLT) announced the opening of its newest hotel, the dual-branded Hilton Garden Inn Downtown Birmingham and Home2 Suites by Hilton Birmingham Downtown, bringing a total of 210 new rooms to the heart of downtown Birmingham. Located in the state's largest and most populous city, Hilton Garden Inn and Home2 Suites by Hilton Birmingham Downtown complements Alabama's bustling tourism industry, which is growing at twice the rate of the state's general economy. This is the first dual-brand property with a Home2 Suites, and the opening demonstrates Hilton's ongoing urban expansion in the focused service and All-Suites sectors.
"As a dual-brand property, our new hotel in Birmingham will not only meet the demands of this booming tourism market, but provide diverse accommodations for visitors with varying needs," said John Greenleaf, global head, Hilton Garden Inn. "The convenient location and value-added amenities deliver savings and quality that potential guests seek."
Owned by Sunbelt - G2BA, LLC and managed by LBA Hospitality, Hilton Garden Inn and Home2 Suites by Hilton Birmingham Downtown are both located in the heart of downtown at 250 18th Street South, offering guests convenient access to Children's Hospital, The University of Alabama at Birmingham, Birmingham Zoo, Birmingham-Jefferson Convention Complex and Birmingham-Shuttlesworth International Airport.
The dual-brand concept creates enhanced and larger communal areas benefiting all types of travelers. The hotel has two distinct lobbies and dining areas - each catering to the needs of their respective guests - while sharing one registration desk, fitness center, and outdoor saline pool.
Hilton Garden Inn Downtown Birmingham offers amenities including complimentary Wi-Fi throughout the hotel, a 24-hour business center (in most locations), a state-of-the-art fitness center, full cooked-to-order breakfast, cocktails and dinner. Each guestroom boasts the brand's signature bedding featuring fresh, white duvets and crisp linens and an in-room "hospitality center" with a mini fridge, microwave oven as well as a Keurig coffee maker.
"Accounting for nearly 18 percent of the state's overall visitation last year, Birmingham has played a significant role in the state's tourism industry, and the city's robust downtown area is the perfect location to feature our first-ever dual-brand build with a Home2 Suites," said Adrian Kurre, global head, Home2 Suites by Hilton. "We guarantee guests will enjoy the brand's unique extended-stay experience with spacious and affordable suites."
Home2 Suites by Hilton Birmingham Downtown offers all-suite accommodations with fully equipped kitchens and modular furniture, providing guests the flexibility to customize their suite to their style and preference. The hotel also features trademark Home2 Suites amenities such as Spin2 Cycle, a combined laundry and fitness area, The Shop for grab-and-go items, and the Inspired Table, a complimentary daily breakfast that includes more than 400 potential combinations. Home2 Suites by Hilton Birmingham Downtown is pet-friendly.
Hilton Garden Inn Birmingham Downtown and Home2 Suites by Hilton Birmingham Downtown participate in Hilton's award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton Honors app, where Honors members can check-in, choose their room, and access their room using a Digital Key.
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