Market Report U.S.

US Hotel Occupancy Up 2.1 Percent to 64.0 Percent - Week Ending September 9th - 2017

Average daily rate up 1.6 Percent to US$120.78

The U.S. hotel industry reported positive year-over-year results in the three key performance metrics during the week of 3-9 September 2017, according to data from STR.

In comparison with the week of 4-10 September 2016, the industry recorded the following:

  • Occupancy: +2.1% to 64.0%
  • Average daily rate (ADR): +1.6% to US$120.78
  • Revenue per available room (RevPAR): +3.7% to US$77.31

Among the Top 25 Markets, Houston, Texas, reported the largest year-over-year increases in each of the three key performance metrics. Amid the aftermath of Hurricane Harvey, occupancy rose 66.1% to 86.6%, ADR was up 23.9% to US$114.27 and RevPAR surged 105.9% to US$98.91. STR analysts note that hotels in the market filled up with displaced residents, FEMA workers and other demand related to recovery efforts.

Three additional markets experienced a double-digit lift in RevPAR for the week: Atlanta, Georgia (+39.4% to US$78.93; Orlando, Florida (+21.8% to US$67.92); and Detroit, Michigan (+12.4% to US$65.67).

Atlanta, a destination for many Florida evacuees, experienced the only other double-digit increase in occupancy (+21.3% to 71.5%) and the second-largest increase in ADR (+14.9% to US$110.45).

Ahead of Hurricane Irma landfall, Miami/Hialeah, Florida, saw the week’s largest drop in occupancy (-20.2% to 50.9%) and the largest decrease in RevPAR (-25.5% to US$65.55).

New Orleans, Louisiana, reported the largest decrease in ADR (-7.3% to US108.54), which combined with a double-digit decline in occupancy (-10.7% to 51.9%), led to the second steepest drop in RevPAR (-17.3% to US$56.37).

View weekly U.S. hotel performance review

STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit

Logos, product and company names mentioned are the property of their respective owners.