Market Report Middle East

Profit Rise Provides Welcome Respite for Hotels in the Middle East & Africa in August

MENA Chain Hotels Market Review - August 2017

Hotels in the Middle East & Africa recorded a 6.6% year-on-year GOPPAR increase in August, which was only the third month this year in which profit growth has been achieved, providing a welcome respite from a challenging trading period, according to the latest worldwide poll of full-service hotels from HotStats. 

Although hotels in the region suffered a 1.0 percentage point decrease in room occupancy, this was more than offset by the 5.8% increase in achieved average room rate to $152.85 this month, which fuelled the 4.2% year-on-year increase in RevPAR, to $98.72.

In addition to the growth in Rooms Revenue, hotels in the Middle East & Africa recorded an increase in non-rooms revenue, which included a 0.9% increase in Food and Beverage revenue, to $53.96 per available room. As a result, TrevPAR in the region increased by 2.4% year-on-year to $164.76.

Profit & Loss Key Performance Indicators – Middle East & Africa (in USD)

August 2017 v August 2016

RevPAR: +4.2% to $98.72

TrevPAR: +2.4% to $164.76

Payroll: -0.3 pts to 30.7%

GOPPAR: +6.6% to $48.40

A 0.3 percentage point saving in Payroll topped a positive month of performance for hotels in the region and contributed to the 6.6% year-on-year increase in GOPPAR to $48.40. This is equivalent to a profit conversion of 29.3% of total revenue.

“Further to recording a low in both top and bottom line performance in July and a tough period of trading so far in 2017, hotels in the Middle East & Africa were looking to bounce back in August, which they did.

And although the profit levels recorded this month were more than a third lower than the year-to-date figure, these small victories will keep Middle East & Africa hoteliers going until the fundamentals of the hotel market begin to improve,” said Pablo Alonso, CEO of HotStats. 

One of the markets which helped to drive the positive performance for the region this month was Makkah, where profit levels soared as a result of the annual Hajj pilgrimage.

Whilst hotels in the holy city always benefit from the demand associated with the religious festival, with almost two million people descending on Makkah to observe the fifth pillar of Islam, the timing this year, for which the peak day was on 30 August, meant the premium performance was pushed into August.

Profit & Loss Key Performance Indicators – Makkah (in USD)

August 2017 v August 2016

RevPAR: +124.8% to $228.76

TrevPAR: +128.1% to $303.34

Payroll: -12.0 pts to 14.3%

GOPPAR: +291.3% to $196.69 

As a result of the demand for hotel accommodation significantly outstripping supply, room occupancy at hotels in Makkah increased by 16.7-percentage points to 76.8%, with achieved average room rate increasing by 75.9% to $297.83.

As a result of the movement in volume and price, RevPAR at hotels in Makkah was recorded at $228.76, 24.5% above the year-to-date average of $172.66.

The market mix in Makkah this month was dominated by the group leisure segment, which accounted for 69.6% of total demand, with the rate recorded in this segment soaring by 103.5% to $323.26.

The significant uplift in revenue, with no real consequent increase in costs meant that profit per room at hotels in Makkah increased by 291.3% for the month, to $196.69. With payroll levels dropping to just 14.3% of total revenue, profit conversion at hotels in Makkah was recorded at 64.8% of total revenue.

In contrast to the performance in Makkah, hotels in Doha are struggling as they start to feel the impact of the economic and diplomatic sanctions which have rocked the nation.

Profit & Loss Key Performance Indicators – Doha (in USD)

August 2017 v August 2016

RevPAR: -14.7% to $80.77

TrevPAR: -11.5% to $208.25

Payroll: +2.7 pts to 35.6%

GOPPAR: -29.6% to $44.71

This month, year-on-year room occupancy levels in Doha plummeted by 6.8-percentage points to 50.6%, with a 3.2% decline recorded in achieved average room rate to $159.59, which is the lowest level recorded in recent years.

As a result of the movement in volume and price, RevPAR at hotels in Doha fell by 14.7%. Additionally, declines were recorded in non-rooms revenues, including Food and Beverage (-7.1%) and Conference & Banqueting (-31.3%), which contributed to the 11.5% drop in TrevPAR to $208.25.

“With ties now severed between nine Arab states and Qatar, demand for hotel accommodation is being hit hard and so are costs, as Qatar produces very little of its own food. A double whammy on the bottom line,” added Pablo.

Escalating costs, which included a 2.7-percentage point increase in Payroll to 35.6% of total revenue, added further woe for hoteliers in the Qatari capital and added to the 29.6% decline in profit per room, to just $44.71.


HotStats provides two reporting tools to hoteliers:

Our unique profit and loss benchmarking service which enables monthly comparison of hotels’ performance against their competitors. It is distinguished by the fact that it provides in excess of 100 performance metric comparisons covering 70 areas of hotel revenue, cost, profit and statistics providing far deeper insight into the hotel operation than any other tool.

Our latest innovation in daily revenue intelligence, MORSE. Amongst its reporting are daily and highly granular market segmentation metrics as well as distribution channel and source of booking analysis. It takes daily market intelligence to a whole new level.

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