Excerpt from Breaking Travel News
trivago has launched trivago Hotel Relations, a new wholly-owned subsidiary that will foster strong direct relationships with independent hotels.
The company will focus on empowering hoteliers around the world to be more competitive online and to drive more direct bookings through their hotel websites.
“With this step we are accelerating our ability to scale an exceptionally skilled international salesforce and build stronger ties with hoteliers.
“It enables us to work even closer with hoteliers and better support them in making their direct marketing successful,” said Johannes Thomas, managing director and chief revenue officer at trivago.
He explained: “We’ve seen significant success in our hotel direct business over the past two years.
The company starts with over 160 employees from 21 countries and aims to grow its team in 2018.
This is intended to accelerate trivago’s efforts in providing travellers with more choices and the option to book direct.
Logos, product and company names mentioned are the property of their respective owners.