Management Appointment JQH

Nick Larsen Named Corporate Director of Revenue Optimization for JQH


John Q. Hammons Hotels & Resorts (JQH) today announced that Nick Larsen has been promoted to corporate director of revenue optimization. With 15 years of revenue management experience at JQH, Larsen will be dedicated to the Hilton and independent brands within the company’s national portfolio. Larsen will report to Jennifer Torsleff, JQH’s senior director of revenue optimization. Springfield, Missouri-based JQH is a leading private, independent owner and manager of hotels in the United States, including operating more than 1 million square feet of superb meeting space.

Nick Larsen - Corporate Director of Revenue Optimization - JQH“Nick has extensive experience with the Embassy Suites by Hilton brand and with developing successful revenue strategies for a range of markets,” Torsleff said. “His progression within the JQH revenue optimization leadership team also reflects his keen ability to collaborate with internal and external groups.”

Larsen has 20 years of hospitality experience and is a certified revenue management executive (CRME). Prior to his promotion, Larsen served as an area revenue manager for JQH’s Embassy Suites by Hilton properties in Arkansas, which feature extensive meeting space and are recognized with the 2017 TripAdvisor Certificate of Excellence designation. He joined JQH in 2002 as a revenue manager in Iowa. Larsen has an Associate of Arts with a business focus from Indian Hills Community College in Iowa. He is a member of the Hospitality Sales and Marketing Association International (HSMAI). Larsen is active in his local community, including involvement in programs that feed and clothe those in need.

“My experience has been that JQH cultivates a supportive environment where you can effectively grow,” Larsen said. “I appreciate the additional opportunities to impact JQH’s successful revenue optimization team.”

Springfield, Missouri-based John Q. Hammons Hotels & Resorts (JQH) is a private, independent owner and manager of hotels in the United States, representing brands such as: Marriott, Hilton, Embassy Suites by Hilton, Sheraton, IHG, Chateau on the Lake Resort / Spa & Convention Center, and Plaza Hotels Collection. 

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