Hotel Vs. OTAs
What Booking.com's Marketing Budget Shift Means for Hotels and the Digital Advertising Landscape - Travel Tripper
- November, 22 2017
The Priceline Group recently announced that they intend to shift marketing strategy away from performance-based advertising for one of their key brands, Booking.com, with an intended 55% increase in TV advertising spend.
Excerpt from Travel Tripper
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