Track Hospitality Software

Premier Ski Resort Company Selects TRACK

Copper Mountain Resort Has Selected Track Hospitality Software (TRACK) as Their Preferred Guest Communications Partner

Following a comprehensive review of available cloud communication solutions, Copper Mountain Resort has selected Track Hospitality Software (TRACK) as their preferred partner for optimizing their communication with guests.

According to Steve Miller, Lodging General Manager at Copper Mountain Resort, TRACK’s industry expertise, highly personalized approach, and technological innovations have all exceeded expectations while they were comparing other companies for this important selection.

TRACK’s enterprise software offers Copper Mountain a full cloud guest communication solution including:

  • Industry Leading Marketing & Sales CRM
  • Lead Management
  • Live Chat for Website Visitors
  • Airbnb and HomeAway Secure Messaging
  • Call Center Software & Reporting
  • World Class Technology Stack and Partner Ecosystem
  • Email Marketing Automation
  • Agent Call Auditing & Scoring
  • Increased Inbound Conversions and Incremental Outbound Revenue
  • The Ability to Deliver Higher Levels of Guest Service

Miller added Employee and Guest Satisfaction to the list of reasons for entering the relationship with TRACK. Happy Employees create happy Guests, therefore with greater stability and advanced functionality they should see improvement.

Working with numerous hospitality brands and recognizing a need for change in the industry, TRACK created a new category of software designed to help hotels, resorts, and vacation rentals improve reservation sales and marketing teamwork, drive more profitable direct bookings and extract more revenue from existing demand. The TRACK system is 100% cloud-based and complies with the highest-level compliance certification.

Ryan Bailey, CEO of TRACK, adds: “We are honored that Copper Mountain Resort has chosen us as their preferred partner, and are excited that they will be using our innovative technology to increase direct revenue. TRACK’s guest communication cloud is revolutionizing the way hospitality companies communicate with travelers, and we look forward to contributing to Copper Mountain’s success in the years to come.”


TRACK™ Hospitality Software is a leading all-in-one cloud communication platform for lodging companies. It provides TRACK Pulse, the first Cloud Voice, Email, Text, Chat and now Secure Messaging platform built specifically for the needs of independent Hotels, Resorts and Vacation Rental Management Companies. In addition TRACK offers a suite of consulting and professional services to help reservations, sales, marketing and revenue teams increase conversions and customer delight. For a free demo visit

Copper Mountain Resort logo

About Copper Mountain Resort

Located just 75 miles west of Denver, Colo. in the heart of the Rocky Mountains, Copper Mountain Resort is an ideal vacation destination with a laid-back and inclusive vibe that represents the best of Colorado. Three pedestrian-friendly village areas provide a vibrant atmosphere with lodging, retail outlets, restaurants, bars and family activities. During the winter months, Copper’s naturally-divided terrain offers world-class skiing and riding for all ages and abilities. Each summer, the mountain transforms into an unspoiled playground for hikers, mountain bikers and all those seeking a genuine Colorado experience. Copper Mountain Resort boasts curated events year-round and is home to Woodward Copper – a lifestyle and action sports progression center. Copper Mountain is part of the POWDR Adventure Lifestyle Co. portfolio. At POWDR, we believe there is nothing better for your soul than to spend time with the people you love, doing the things you love. 

Copper is currently undergoing $20 million in capital improvements designed to hold true to its philosophy of being local at the core with refreshing Raised on Colorado experiences. Projects include the new Rocky Mountain Coaster, a new high-speed quad chairlift, three new restaurants, a new and improved retail location and an upgrade to RFID ticket system. To learn more about these projects, click here.

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