Excerpt from Hotel News Resource
Recharge lets you rent a room by the minute at luxury properties. We put it to the test.
Why pay for an overnight hotel stay when you need a room during the day for only a few hours or even just a few minutes? It’s an idea that is likely to appeal to many consumers, according to a handful of companies that sell hotel rooms for short blocks of time.
By-the-hour hotel rooms aren’t a novel concept. In fact, they have a reputation for being used for illicit reasons, said Sean Hennessy, a hotel consultant and an assistant professor of hospitality at the Jonathan M. Tisch Center for Hospitality and Tourism at New York University. But while these brief rentals are traditionally found at budget hotels, the enterprises today involve higher-end properties and are targeting middle-class to affluent customers for considerably different purposes.
“Now, more than ever before, the hotel industry is focused on trying to generate as much revenue as possible, and taking advantage of empty rooms during the day is one way to do that,” Mr. Hennessy said.
The guests who might book these rooms, he said, include travelers with layovers, corporate travelers who need a quiet place to work and don’t have an office in town, and locals who are seeking some downtime during the day and find it more convenient to check into a hotel near where they are rather than go back home.
Mr. Hennessy said that it can often be too logistically challenging for hotels to try sell rooms for small pockets of time on their own, and instead, a growing number of properties are collaborating with companies that can help them.
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