Hotel Online Distribution

Colombia’s Hotel Bogotá 100 Doubles Sales With Distribution and Booking Technology

Hotel Bogot 100 - Lobby
Colombias Hotel Bogot 100 Doubles Sales With Distribution and Booking Technology


Eighteen months after implementing distribution and booking technology from SiteMinder, the global hotel industry’s leading cloud platform, the independent Hotel Bogotá 100 reveals it has capitalized on Colombia’s record tourist arrivals in 2017 to more than double its online sales. 

The hotel, located along the important Avenida Calle 100 in Colombia’s capital, says the technology has helped to resolve all the organizational challenges that were preventing staff from reaching their full potential. 

“SiteMinder has been a great partner in growing our online sales. With one click, its platform uniquely allows us to update our room rates, generate reports and even watch our competition. It is a solution any hotel should implement,” says the hotel’s commercial director, Rodrigo Sarasti. 

Hotel Bogotá 100 has 82 rooms equipped to cater to the needs of both leisure and business travelers. The hotel works with Marketing Hotelero, a local marketing and revenue management agency which recommended SiteMinder’s technology as part of a strategy to increase the property’s visibility on the world’s leading hotel booking channels, as well as enable direct bookings through the hotel’s website. In addition to doubling online sales, the solutions have removed the need for hotel staff to manually update pricing and availability in multiple extranets, thereby eliminating double bookings and reducing the cost to acquire guests. 

“We were looking for a complete solution that was flexible, robust and reliable so we could make changes exactly as we needed them – and make those changes on mobile. SiteMinder was the only hotel technology provider that met our needs; they are the ideal business partner. Since starting our business, I haven’t seen another suitable alternative to them,” says Gustavo Marvel, Executive Director of Marketing Hotelero. 

SiteMinder’s director – LATAM, Rubi Perez, says, “We are delighted to share in the success of emblematic properties such as Hotel Bogotá 100, and have the confidence of trusted hotel advisors such as Marketing Hotelero. This is a wonderful indication of how the Colombian hospitality industry is beginning to welcome much-needed technological solutions such as ours.”

Media contact

Maria Cricchiola
+61 410 233 735

About SiteMinder

As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.

SiteMinder’s products include The Channel Manager, the industry’s leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world’s major global distribution systems. With more than 27,000 hotel customers and 550 of the industry’s top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.

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About Hotel Bogotá 100

Hotel Bogotá 100 is located in an important part of the Bogota city which sees continual urban expansion and has gained a reputation for being a business center for commercialization, technology and education. It is situated along Avenida Calle 100, the connecting route between the city’s east and west, and only 19 kilometers from the El Dorado International Airport and the Puente Aéreo Terminal. Hotel Bogotá 100 has 82 modern rooms, including 74 executive rooms and eight junior suites.

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About Marketing Hotelero

Marketing Hotelero is an integrated team of experts in hotel website development; eMarketing; eCommerce; social media; SEO; SEM; display; and revenue management focused on the hospitality, catering and tourism sectors. The agency provides a comprehensive solution for the management of digital identities among hotels, restaurants, spas, tourist destinations, travel agencies, wholesalers and tourism companies in Colombia.

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