Online Travel Agencies (OTAs)
OTAs - The Hospitality Battle - L2
- January, 24 2018
- Hotel News Resource
L2's Google Hotel Finder report compares hotel brand sites to the top three online tourism destinations (TripAdvisor, Expedia, and Kayak) and finds that the average hotel brand secures only 5% of comparable website traffic, 6% of unique email subscribers, and 14% of unbranded Google search visibility.