Hyatt Hotels Corporation (NYSE: H) announced today that a Hyatt affiliate has entered into a franchise agreement for the 144-key Hyatt Place Aguascalientes with affiliates of Promotora Comercial Abadan, S.A. de C.V. The hotel will be managed by Grupo Hotelero Santa Fe, one of the most respected hospitality companies in the Mexican hotel industry. Upon its expected opening in 2019, Hyatt Place Aguascalientes will be Mexico's sixth Hyatt Place hotel.
"It is our great pleasure to expand the Hyatt Place brand into Aguascalientes, the most populous city in the state bearing the same name and one of the fastest growing destinations in Mexico," said Luciano Julio, regional director of operations in Latin America, Hyatt Place and Hyatt House. "This opening will mark the brand's sixth hotel in Mexico and strengthens Hyatt's strategy to grow its brands in key locations within the country, such as the 'golden economic triangle', to increase preference among guests."
Hyatt Place hotels offer casual hospitality and purposeful service in a smartly designed, high-tech and contemporary environment. Hyatt Place Aguascalientes will be located in the southern area of the city in close proximity to industrial parks, automotive manufacturing plants and downtown Aguascalientes, where all municipal and central government offices are located. Aguascalientes serves as an industrial and manufacturing hub with an extensive network of modern highways, multiple free trade zones, the two largest railway centers in Mexico, and Lic. Jesus Teran Peredo International Airport.
"We are very excited to add a Hyatt Place hotel to our real estate portfolio," said Abadan's General Director Felipe Colomo. "We are honored to collaborate with Hyatt on this project, a project that confirms that Mexico continues to be an attractive market to grow and invest."
"This announcement is an important milestone for Grupo Hotelero Santa Fe as it will be the first Hyatt that we will be managing. We look forward to growing together with Hyatt in Mexico. We are also excited, as both the city of Aguascalientes and Hyatt Place fit our strategy for operating third party hotels in Mexico," said Francisco Zinser Cieslik, CEO of Grupo Hotelero Santa Fe.
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