AccorHotels is consolidating its international presence and has reached the symbolic milestone of operating in 100 countries. 50 years after opening the first Novotel in France, AccorHotels has established itself as the leader in Europe, Latin America, Asia-Pacific, Africa and the Middle East.
In 2017, the Group's portfolio included almost 4,300 hotels and 600,000 rooms. The pipeline for the next five years includes 870 hotels, 79% of which are located in high-growth markets.
This record total pipeline - 25% of the existing network - will continue to grow, supported by three strategic priorities:
a policy of accelerating organic expansionan acquisition strategy to increase the portfolio of hotelsa plan to expand the brand portfolio, which currently includes 25 brands
The Luxury and Upscale segment recorded very strong growth in 2017, with figures doubling compared to 2016. In this segment, 30 hotels opened and another 60 have been signed during the year, mainly in Asia-Pacific (59%) and Africa-Middle East (24%). In addition to its iconic brands, the portfolio is expanding in the lifestyle segment, with 15 SO/ hotels projected by 2022, and in resorts with Banyan Tree and Rixos. The development of hotel residences and private properties under the Luxury and Upscale brands is also a major focus with more than 50 projects in development.
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